100 Years of Ducati: World Ducati Week 2026 Sets New Attendance Record

Centenary celebration attracts over 118,000 fans from 94 countries as Ducati marks its 100th anniversary with unforgettable racing, legends, and spectacular celebrations.

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Ducati has wrapped up its biggest and most international World Ducati Week (WDW) to date, celebrating the Italian manufacturer’s 100th anniversary with a record-breaking three-day festival that brought together 118,036 attendees from 94 countries.

Held at the Misano World Circuit, the Centenary edition of World Ducati Week transformed the iconic venue into the heart of Ducati passion, welcoming riders, fans, racing legends, current champions and historic motorcycles that have shaped the brand’s remarkable journey over the past century.

The event was held under the theme “Live the Legend – Celebrate 100 Years Together”, highlighting Ducati’s rich heritage while looking ahead to the future of the brand.

World Ducati Week 2026 becomes the biggest edition in history

World Ducati Week 2026 surpassed all previous editions, attracting enthusiasts from five continents and reinforcing Ducati’s position as one of the world’s most passionate motorcycle communities.

Throughout the weekend, visitors enjoyed an extensive programme featuring motorcycle displays, rider meet-and-greets, live entertainment, racing activities, exhibitions and exclusive product showcases.

One of the most memorable moments came on Friday, when thousands of Ducati owners joined the traditional parade through the Romagna Riviera. The impressive convoy stretched approximately 18 kilometres, painting the roads red as riders travelled from the Misano World Circuit to Riccione.

Drone show lights up Ducati’s centenary celebration

Saturday evening delivered one of the event’s most emotional highlights as hundreds of drones illuminated the skies above Misano in a spectacular aerial display celebrating Ducati’s 100-year history.

The choreographed performance recreated iconic Ducati motorcycles, historic milestones and anniversary-themed visuals before concluding with a breathtaking fireworks display, creating a fitting tribute to the Bologna-based manufacturer.

The celebration also featured appearances from Ducati legends Casey Stoner, Troy Bayliss, Carl Fogarty and Loris Capirossi, alongside current stars including Francesco Bagnaia, Marc Márquez, Álex Márquez, Fabio Di Giannantonio and Nicolò Bulega.

In total, 36 Ducati riders representing 37 world championship titles gathered on stage, making it one of the largest reunions of Ducati champions ever assembled.

Nicolò Bulega claims Lenovo Race of Champions victory

A major attraction of World Ducati Week was the Lenovo Race of Champions, where riders from MotoGP, WorldSBK, WorldSSP and national championships competed aboard specially liveried Panigale V4 Tricolore motorcycles.

After securing pole position, Nicolò Bulega delivered a flawless performance to take victory, finishing ahead of Alberto Surra in second place and Lorenzo Baldassarri in third.

The annual race once again provided fans with the rare opportunity to watch Ducati’s top riders compete against one another on identical machinery.

Ducati CEO celebrates milestone event

Reflecting on the success of the centenary celebration, Ducati CEO Claudio Domenicali described the event as the most successful World Ducati Week in the company’s history.

He said the record attendance exceeded expectations and highlighted the incredible passion shown by Ducatisti from around the world.

According to Domenicali, one of the defining memories was witnessing the massive Ducati parade stretching across the Riviera, while the Saturday night drone show served as an emotional reminder of how far the brand has come over the past century.

He also thanked Ducati employees, racing legends, current riders, official clubs and fans worldwide for making the centenary edition a historic success.

Heritage, innovation and the future of Ducati

Beyond the celebrations, World Ducati Week 2026 showcased Ducati’s commitment to both its heritage and future.

The Heritage Village displayed historic motorcycles and featured the exhibition “100 Years, 100 Stories, One Legend,” while the Ducati Heritage Contest honoured exceptional classic models. The overall winner was Piero Guerrini’s 1999 Ducati 996 SPS Factory Replica.

Visitors also explored Ducati’s latest innovations, including the Superleggera V4 Centenario, the 100 Collection, and the world premiere of the new Desmo450 SM, Ducati’s first-ever production supermoto motorcycle.

The event also introduced new activities such as the V4 Elite Cup and the Lenovo V2 Future Champ Academy – Garage 51 | Ducati, aimed at nurturing the next generation of racing talent.

Record-breaking digital engagement

The centenary edition also generated impressive online engagement, highlighting Ducati’s global reach beyond the circuit.

Some of the event’s digital milestones included:

• More than 2 million page views on Ducati’s World Ducati Week webpages.
• Over 20 million social media impressions across Ducati’s official channels.
• More than 700,000 viewers watched the Lenovo Race of Champions live stream.
• 220,000 sessions were recorded on the FantaWDW platform.

A celebration that honoured Ducati’s past and inspired its future

As World Ducati Week 2026 came to a close, the event left behind more than impressive attendance figures and spectacular entertainment.

The centenary edition celebrated a century of Ducati history while bringing together one of motorcycling’s most passionate global communities. With record attendance, unforgettable moments and exciting new motorcycle showcases, the biggest World Ducati Week ever has set a new benchmark as Ducati begins its next 100-year chapter.