Bajaj Auto Takes Full Control of KTM

Bajaj Auto has completed its acquisition of the brand’s parent companies, marking a new era for KTM, Husqvarna, and GasGas under Bajaj’s leadership.

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After months of uncertainty, KTM’s future looks secure. Bajaj Auto, which had already injected €800 million (RM3.84 billion) into KTM in May 2025 to stave off bankruptcy, has now completed the acquisition of KTM’s parent companies.

On 18 November 2025, Bajaj’s subsidiary purchased all 50,100 shares of Pierer Bajaj AG, officially ending the Pierer family’s control. This move makes Bajaj Auto International Holdings (BAIH) the sole owner of Pierer Bajaj AG and grants Bajaj a controlling 74.9% stake in Pierer Mobility AG – KTM’s publicly listed holding company. In effect, Bajaj now fully controls KTM and its sibling brands, marking the close of KTM’s recent financial crisis.

KTM’s Rough Road to Rescue

In late 2024, KTM teetered on the brink of collapse, filing for court-led restructuring and replacing its long-time CEO in an effort to cut costs. Bajaj’s financial lifeline enabled KTM to resume full production by mid-2025, though the disruption led to significant product delays. New 990cc and 1390cc models originally slated for 2025 were postponed to 2026. The much-anticipated KTM 990 RC R, first teased in May 2024, only began assembly in late 2025. With Bajaj now firmly in control, KTM can shift focus to delivering its delayed lineup.

Bajaj Takes the Reins of KTM

In May 2025, Bajaj secured a call option to acquire the remaining stake in KTM. That option was exercised once European regulators approved the deal. With the transaction completed on 18 November 2025, Bajaj’s foreign subsidiary (BAIH) purchased all shares from Pierer Industrie AG, making Bajaj the 100% owner of Pierer Bajaj AG.

Through this acquisition, Bajaj now indirectly controls 74.9% of Pierer Mobility AG – KTM’s Vienna- and Zurich-listed parent company. This stake includes the KTM, Husqvarna, and GasGas brands. In essence, Bajaj Auto International now oversees KTM’s entire European motorcycle empire.

Corporate Overhaul Underway

As part of the acquisition, KTM’s corporate structure is undergoing a complete rebranding. Pierer Bajaj AG will be renamed Bajaj Auto International Holdings AG, while Pierer Mobility AG will become Bajaj Mobility AG. These changes reflect Bajaj’s full ownership and restructuring agenda.

Additionally, Bajaj is overhauling leadership across its new subsidiaries. The supervisory and management boards of PBAG, PMAG, and KTM are being reconstituted with new appointees selected by Bajaj, ushering in a fresh era of governance.

These changes were formalized through regulatory filings and shareholder meetings immediately following the deal’s closure. European authorities gave the final green light in mid-November, and Bajaj confirmed the transition to investors shortly thereafter.

What’s Next for KTM?

With the acquisition finalized, KTM is poised to leave its recent turbulence behind. Both Bajaj’s CEO and KTM’s management have affirmed that KTM will remain an Austrian-based company focused on racing and R&D. CEO Gottfried Neumeister emphasized that Bajaj’s global resources will enhance KTM’s capabilities, noting, “KTM will remain an Austrian company with independent management.”

In practice, Bajaj is expected to amplify KTM’s growth while preserving its design, engineering, and racing expertise. Fans and dealers hope that this newfound stability will pave the way for delayed product launches and a revitalized racing program. As Neumeister put it, the partnership aims to “bring KTM back to the top.”

In summary, Bajaj Auto’s full acquisition marks the start of a bold new chapter for KTM. Backed by a deep-pocketed and globally experienced partner, KTM is now positioned to recover, innovate, and thrive in the competitive motorcycle landscape. The crisis may be over, but the next era is just getting started.