Gracshaw Revamped with New Branding and Helmet Collection

Celebrating 20 years of innovation, Gracshaw introduces a refreshed brand look and a new lineup built for today’s scooter community.

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Gracshaw marks its 20th anniversary with a bold rebranding and the launch of three new helmet models; GENNEX II, GLAIVE and GLADEON, engineered specifically for Malaysia’s rapidly growing scooter-riding community. The new helmets, priced between RM392 and RM565, will be available nationwide starting December 2025.

The refreshed brand identity comes alongside upgraded safety, comfort and design features, reinforcing Gracshaw’s position as one of Malaysia’s most rider-centric helmet manufacturers.

Three New Helmet Models for Three Distinct Riding Personalities

GENNEX II (RM392)

An evolution of the popular GENNEX series, the new open-face GENNEX II is designed for maxi-scooter and touring-scooter riders. Mature urban commuters will appreciate its stylish, streamlined look and pillion-friendly design. It features a secure micrometric buckle system for quick and safe fastening.

GLAIVE (RM478)

Bold and contemporary, the open-face GLAIVE is targeted at fast-paced urban riders. Ideal for compact scooters navigating packed Malaysian streets, the GLAIVE can also be fitted with a rear ducktail for enhanced aerodynamics and stability at speed, giving riders both style and performance in one package.

GLADEON (RM565)

The full-face GLADEON is made for long-distance and high-performance scooter riders. Standard with a KlearAF anti-fog insert, the helmet ensures crystal-clear visibility in changing weather conditions. Every purchase includes a Gracshaw Balaclava and Ear Plugs for added comfort and hearing protection.

Enhanced Comfort & Safety: New Tech Features Across All Models

The new helmet series introduces a suite of upgraded features based on Gracshaw’s three design pillars: integrated safety, style-forward design and tech-engineered comfort. These include:

• ContourFit Advanced Comfort Padding & Inner Liner System – Delivers a pressure-free, adaptive fit.
• SpecFit Eyeglasses-Friendly System – Keeps eyewear secure on long rides.
• AeroFlow Ventilation System – Provides continuous airflow for cooling in hot weather.
• Aero-G Cool Comfort Fabric Liner – Prevents odour and bacterial buildup.
• KlearView High Clarity Visor – Offers UV protection and anti-glare optics.
• KlearAF Anti-Fog System – Maintains clear visibility in all weather.

In addition, Gracshaw introduces the Fit Check Measurement System, a smart sizing tool that helps riders identify their ideal fit, reinforcing the brand’s dedication to user comfort and safety.

A Bold New Era: “FROM STREET” Brand Identity Unveiled

To celebrate its 20-year journey, Gracshaw has revealed a new brand logo featuring a dramatic stroke across the letter “G”, symbolising motion, speed and power. This is paired with the new tagline, “FROM STREET”, capturing the essence of raw street culture and self-expression.

The company’s refreshed philosophy is built on three core manifestos: radical, uncompromising and human-first, reflecting a culture where helmets represent individuality and authenticity.

“Gracshaw’s rebranding initiative aims to cultivate a riding culture inspired by street culture—our roots,” said Mr. Chiong Sai Weng, Senior Business Development Manager. “Through this new identity, we’re creating a lifestyle that connects with local riders and celebrates passion and creativity.”

Two Decades of Growth and a New Concept Store

Founded in 2006 producing SIRIM-approved helmets, Gracshaw first evolved into a design-forward brand in 2013 with the introduction of Gracshaw Originals and exclusive collaborations.

Now, the company steps into its next chapter with the opening of its first-ever Gracshaw Concept Store, offering an immersive brand experience. The brand is also preparing new collaborations across multiple industries, promising fresh designs and limited-edition releases.

As it celebrates 20 years, Gracshaw reaffirms its commitment to innovation, safety and lifestyle-driven design, redefining Malaysia’s riding culture one helmet at a time.