EICMA 2026 Draws Record 600,000 Visitors, International Trade Attendance Up 30%

The 83rd edition of the International Two-Wheeler Exhibition welcomed 764 exhibitors from 52 countries, covering 300,000 square metres at Fiera Milano Rho.

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EICMA 2026 has wrapped up its 83rd edition with record attendance, attracting more than 600,000 visitors from 3 to 8 November. The figure represents a 6% increase compared with the previous edition, while international trade attendance grew by 30%.

Held at Fiera Milano Rho in Milan, Italy, this year’s exhibition was the largest in EICMA’s history, occupying ten halls for the first time and covering a total area of 300,000 square metres. The event brought together motorcycle manufacturers, suppliers, industry professionals and enthusiasts for six days of product launches, business activities and entertainment.

EICMA 2026 featured 764 exhibitors from 52 countries, representing 2,150 brands. International companies accounted for 74% of the exhibitors, highlighting the event’s growing global reach.

More than 51,000 industry professionals from 168 countries attended the exhibition, reinforcing its position as an important international business platform for the two-wheeler industry. Media coverage was also substantial, with 8,700 accredited journalists, media professionals, technical specialists and content creators from 67 countries.

Pietro Meda, President of EICMA, and Paolo Magri, CEO of EICMA, said the increase in overall attendance and international trade visitors reflected the exhibition’s dual role as both a major public event and a business platform for the industry. They added that EICMA would continue investing in content, experiences and services to attract new audiences and create more opportunities for participating companies.

One of the main attractions this year was Speed Legends, an exhibition dedicated to the history of MotoGP in Hall 22, . Organised in partnership with MotoGP, under the patronage of the FIM and with support from the Italian Trade Agency (ICE), the exhibition recorded more than 150,000 visits.

Speed Legends showcased racing motorcycles associated with some of the sport’s biggest names, including Giacomo Agostini, Kevin Schwantz, Mick Doohan, Valentino Rossi, Jorge Lorenzo, Marc Márquez and Francesco Bagnaia. The collection covered more than seven decades of premier-class motorcycle racing.

The MotoGP partnership also extended to the MotoGP Gaming Arena, where visitors could experience racing simulations using real motorcycles. Competitions held during the exhibition also offered winners exclusive experiences at the 2027 Grands Prix of Mugello and Misano, including paddock access.

Outside the exhibition halls, MotoLive marked its 21st anniversary with a 60,000-square-metre arena dedicated to racing, freestyle motocross, trials and adventure challenges. The programme featured appearances by trial legend Toni Bou and motorcycle racing names such as Troy Bayliss, Marco Melandri and Stefan Everts.

The arena also hosted eight hours of live television coverage, showcasing motorcycles from 17 manufacturers and riders competing in the Champions Charity Race.

Meanwhile, the Y.U.M. (Your Urban Mobility) area recorded more than 4,000 test rides, giving visitors the opportunity to experience scooters, mopeds and quadricycles powered by both electric and internal-combustion engines.

Beyond motorcycle displays and entertainment, EICMA also hosted the presentation of the 2027 Dakar Rally route by organiser ASO and Rally Director David Castera. The exhibition further provided a platform for industry discussions through the ACEM-ANCMA Motonomics conference.

The conference highlighted the motorcycle industry’s economic contribution to Europe and the United Kingdom, which was reported at €35.1 billion in gross domestic product, 481,600 jobs and €20.6 billion in tax revenues.

The presence of Italian Prime Minister Giorgia Meloni, alongside other government and institutional representatives, further highlighted EICMA’s importance as an international platform for the motorcycle industry and Italian manufacturing.

With record visitor numbers, stronger international trade participation and a packed programme of industry and public activities, EICMA 2026 has further strengthened its position as one of the world’s leading motorcycle exhibitions.