EICMA 2025: BENDA Unveils Three New Cruisers

China’s motorcycle brand showcases Dark Flag 950, Rock 707, and Rock 250 CVT, blending performance, technology, and rider-friendly design.

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BENDA has revealed a bold new chapter in its cruiser lineup at EICMA 2025, introducing three motorcycles that cater to a wide range of riders, from high-performance enthusiasts to beginners seeking accessible cruising. Unveiled at the Fiera Milano exhibition centre in Rho, Milan, the new models highlight BENDA’s commitment to self-developed engines, advanced rider aids, and innovative technology.

Libo Liu, General Manager of BENDA Motor Europe, said: “BENDA’s core mission is to design bikes that redefine the ride, combining technology with striking design to deliver new dimensions of performance for a bold new generation of riders. With our Dark Flag 950, Rock 707, and Rock 250 CVT cruisers, BENDA proves that these two attributes can ride side by side. EICMA provides us with a fantastic platform to connect with riders in the industry, and we are thrilled to be back at the world’s leading motorcycle show to introduce these new models.”

Flagship Power: Dark Flag 950

The Dark Flag 950 is BENDA’s first near-litre-class cruiser, powered by the all-new 948cc V4 engine from the BENDA V4 Litre Power Platform. Producing 108 hp at 9,000 rpm and 85 Nm of torque, the Dark Flag 950 accelerates from 0–100 km/h in just 3.8 seconds while maintaining a manageable wet weight of 242 kg.

Riders can expect premium components, including a full Brembo braking system, dual-channel switchable ABS and traction control, and next-generation ride-by-wire technology. Comfort features like one-touch cruise control, a low 690mm seat height, and Idle Shutdown Technology for efficiency make this cruiser suitable for long-distance touring without compromising on high-performance thrills.

Mid-Range Innovation: Rock 707

The Rock 707 blends classic “American Retro” style with cutting-edge technology. Its 691.6cc V-twin produces 73.4 hp and 68 Nm of torque, transmitted via a belt final drive for smooth performance.

The bike introduces two segment-first features: Dual-Chamber Electronic Air Suspension with a 30mm adjustable range and BENDA Electronic Clutch (BEC) MK-II for clutch-free shifting while retaining full manual control. Built on BENDA’s Chip-Electric Matrix Technology, the Rock 707 supports Over-The-Air (OTA) upgrades, ensuring continuous improvement. Practical touches include a convertible Cube Rear Seat and high-visibility Star-Diamond headlight.

Accessible Cruising: Rock 250 CVT

For new riders, the Rock 250 CVT offers a beginner-friendly introduction to motorcycling. Powered by a 249cc V-twin paired with a Continuously Variable Transmission (CVT), the bike delivers 25.8 hp and 25 Nm of torque without the need for manual gear shifting.

Designed for stress-free city commuting and cruising, the Rock 250 CVT comes with ABS, switchable traction control, a low 720mm seat height, a long 1,525mm wheelbase, and distinctive full-LED lighting. Riders can choose from four vibrant new colours, combining classic cruiser aesthetics with modern accessibility.