Avon Tyres Unveils New Lineup at EICMA 2025

Avon Tyres returns to EICMA 2025 with a refreshed brand identity and an expanded motorcycle tyre range, showcasing key models like the Cobra Chrome, Spirit ST, 3D Supersport, and Roadrider MKII, alongside appearances by stunt icon Rok Bagoros.

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Avon Tyres is set to make a strong comeback at EICMA 2025, marking its return to the Milan show alongside a reinvigorated brand identity and a refreshed portfolio of motorcycle tyres. Now part of the Goodyear family, the British manufacturer enters the new season with a clearer product strategy and a modern visual identity designed to connect with today’s riders while honouring its heritage.

At the centre of this relaunch are four key tyre lines that define Avon’s updated direction. The Cobra Chrome remains the brand’s flagship option for cruiser, custom, and touring motorcycles, recognised for its distinctive tread pattern and long-distance comfort. For sport-touring riders, the Spirit ST brings improved all-weather grip and stability, reflecting the segment’s demand for year-round performance.

Avon is also renewing its presence in the hypersport category with the 3D Supersport, a tyre engineered for riders who split their time between the road and occasional track sessions. Meanwhile, the Roadrider MKII caters to the classic and retro motorcycle community, blending vintage aesthetics with modern compounds and updated performance standards.

Alongside these headline products, Avon will also showcase several well-known models from its catalogue, including the Trekrider, Speedmaster MKII, Safety Mileage, and Streetrunner ranges, a reminder of the brand’s breadth across multiple riding styles.

For the first time since joining Goodyear, Avon will present its updated brand identity to the public, signalling a new chapter of technical development and design consistency across its motorcycle division. The rebranding aims to position Avon as a stronger global competitor while keeping its British character at the forefront.

Visitors to EICMA 2025 will also have the chance to meet Rok Bagoros, the renowned stunt rider and Avon brand ambassador. His presence underscores the company’s renewed focus on community engagement and real-world rider feedback as part of its product development approach.

With new energy, a cohesive product line, and a fresh look, Avon Tyres enters EICMA 2025 ready to reaffirm its place among the industry’s most respected motorcycle tyre manufacturers.