• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Locals
    • Motorsport
    • Travel
    • Tips & Stories
  • CSR Programme
  • Loan Calculator
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Locals
    • Motorsport
    • Travel
    • Tips & Stories
  • CSR Programme
  • Loan Calculator
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

Events

Motul: Pioneering Sustainability in Asia

Motul: Pioneering Sustainability in Asia
Muiz Aziz
September 20, 2023

Motul leads Asian lubricant industry in sustainability with “Going Beyond the Barrel” initiative.

Subscribe to our Telegram channel for instant updates!

The month-long exhibition, runs from September 13th to October 10th at the Sustainable Singapore Gallery in Marina Barrage.

The exhibition features creative repurposing of steel oil drums, symbolizing Motul’s commitment to a sustainable future in Asia.

Miranda Lee, Motul Asia Pacific’s Chief Workforce Officer, emphasizes the exhibition’s role in championing waste reduction and environmental consciousness.

“Going Beyond the Barrel” goes beyond mere exhibition; it’s a pivotal step in Motul’s grand plan to reshape the lubricant industry through sustainability. The core concept is “upcycling,” turning waste and byproducts into valuable assets. Motul’s inspiration came from their own essential oil barrels, connecting art, culture, and environmental responsibility.

Motul: Championing Sustainability Through Creativity and Innovation

As visitors explore the Sustainable Singapore Gallery, they embark on an immersive journey through Motul’s history and dedication to sustainability.

Guests are invited to pledge their commitment to a greener future using A6-sized cards inspired by repurposed barrels and Motul’s NGEN bottles.

“Going Beyond the Barrel” artfully combines transformation and purpose, showcasing the upcycling of industrial waste into beautiful and meaningful creations. Local artists like Cheryl Chiw have turned Motul’s oil drums into stunning works of art, emphasizing sustainability and resource efficiency.

Arr-Jay Assistin, Motul Philippines’ Technical Engineer, creatively repurposed oil drums into stylish, sustainable sofa sets, showcasing upcycling’s potential.

Motul, with a 170-year legacy, specializes in high-tech engine lubricants for various vehicles and industries.

Pioneering synthetic lubricants, Motul partners with manufacturers and racing teams to advance lubricant technology and push boundaries.

Motul expanded in Asia Pacific with three manufacturing facilities and two R&D centers, specializing in region-specific lubricant technology.

Motul’s “Going Beyond the Barrel” exhibition is not just about sustainability; it’s a call to action for the industry and the community to embrace a greener future.

Motul leads, inviting everyone to join the transformative journey towards a more responsible and sustainable world.

Related ItemsfeaturedmotulMotul Grand Prix of Japannewnewssingapore
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
Events
September 20, 2023
Muiz Aziz @muiz_aziz07

A former national tennis player turned Broadcast Journalist with knowledge regarding all sports in Malaysia and eager to bring you the latest updates on motorsports and bikes

Related ItemsfeaturedmotulMotul Grand Prix of Japannewnewssingapore

More in Events

RCB Launches New Performance Parts for Malaysian Motorcycle Enthusiasts

Amzar HazeeqNovember 5, 2026
Read More

UMA Racing Unveils New Performance Products at Malaysian MotoGP 2026

Amzar HazeeqNovember 5, 2026
Read More

US strikes Iranian island as MotoGP heads to Qatar 

Hazique ZairillNovember 5, 2026
Read More

2028 KTM 450 RC Debuts at EICMA 2026

Amzar HazeeqNovember 5, 2026
Read More

Zontes Unveils 150 HP ZT853-R Naked Sports Triple at EICMA 2026

Amzar HazeeqNovember 5, 2026
Read More

2027 Honda CBR1000RR-R Fireblade Series Unveiled With Three Variants at EICMA

Hazique ZairillNovember 5, 2026
Read More

Solfili Launches New Mass Damper for Yamaha NVX155

Amzar HazeeqNovember 4, 2026
Read More

2027 Suzuki SV-7S Unveiled at EICMA 2026 With Updated Electronics

Hazique ZairillNovember 4, 2026
Read More

2027 Suzuki GSX-10R Unveiled at EICMA 2026

Hazique ZairillNovember 4, 2026
Read More

Ducati Unveils Five New Motorcycles and Desmo250 EDS Preview at EICMA 2026

Amzar HazeeqNovember 4, 2026
Read More

Aprilia RS 457 GP Replica Launched in Malaysia at RM35,900

Hazique ZairillNovember 4, 2026
Read More

Yamaha YZF-R9 Launched in Malaysia at RM68,000

Hazique ZairillNovember 4, 2026
Read More
We want to buy your bike Join us on Instagram
Scroll for more
Tap
@imotorbike.my
  • Popular

  • Latest

  • Comments

  • [PENANG] Yamaha NMAX 155 Review: Built for Daily Comfort
    Buyer's guideOctober 7, 2026
  • [PENANG] Brixton BX150 Review: Classic Retro Style For Everyday Rides
    Buyer's guideOctober 7, 2026
  • Triumph Confirms Four New Motorcycles for 2027
    Buyer's guideOctober 7, 2026
  • Honda PCX160 vs Honda ADV160: Settling the Honda’s Premier Scooter Rivalry
    Buyer's guideOctober 18, 2026
  • Malaysian GP: 80% of Tickets Sold Ahead of Sepang Race
    Buyer's guideOctober 12, 2026
  • JDT Racing Team to Race in Malaysian Cub Prix
    ARRCNovember 5, 2026
  • Aprilia Racing Heads to Qatar as Martin Returns From Injury
    IndustryNovember 5, 2026
  • Hakim Danish Aims to Continue His Excellent Momentum at Qatar GP
    IndustryNovember 5, 2026
  • RCB Launches New Performance Parts for Malaysian Motorcycle Enthusiasts
    ARRCNovember 5, 2026
  • UMA Racing Unveils New Performance Products at Malaysian MotoGP 2026
    Buyer's guideNovember 5, 2026
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

MotoGP and AWORLD Join Hands for “Making a Difference” Challenge
Damok and Danial Syahmi ready for new challenges in India