• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

Events

Motul: Pioneering Sustainability in Asia

Motul: Pioneering Sustainability in Asia
Muiz Aziz
September 20, 2023

Motul leads Asian lubricant industry in sustainability with “Going Beyond the Barrel” initiative.

Subscribe to our Telegram channel for instant updates!

The month-long exhibition, runs from September 13th to October 10th at the Sustainable Singapore Gallery in Marina Barrage.

The exhibition features creative repurposing of steel oil drums, symbolizing Motul’s commitment to a sustainable future in Asia.

Miranda Lee, Motul Asia Pacific’s Chief Workforce Officer, emphasizes the exhibition’s role in championing waste reduction and environmental consciousness.

“Going Beyond the Barrel” goes beyond mere exhibition; it’s a pivotal step in Motul’s grand plan to reshape the lubricant industry through sustainability. The core concept is “upcycling,” turning waste and byproducts into valuable assets. Motul’s inspiration came from their own essential oil barrels, connecting art, culture, and environmental responsibility.

Motul: Championing Sustainability Through Creativity and Innovation

As visitors explore the Sustainable Singapore Gallery, they embark on an immersive journey through Motul’s history and dedication to sustainability.

Guests are invited to pledge their commitment to a greener future using A6-sized cards inspired by repurposed barrels and Motul’s NGEN bottles.

“Going Beyond the Barrel” artfully combines transformation and purpose, showcasing the upcycling of industrial waste into beautiful and meaningful creations. Local artists like Cheryl Chiw have turned Motul’s oil drums into stunning works of art, emphasizing sustainability and resource efficiency.

Arr-Jay Assistin, Motul Philippines’ Technical Engineer, creatively repurposed oil drums into stylish, sustainable sofa sets, showcasing upcycling’s potential.

Motul, with a 170-year legacy, specializes in high-tech engine lubricants for various vehicles and industries.

Pioneering synthetic lubricants, Motul partners with manufacturers and racing teams to advance lubricant technology and push boundaries.

Motul expanded in Asia Pacific with three manufacturing facilities and two R&D centers, specializing in region-specific lubricant technology.

Motul’s “Going Beyond the Barrel” exhibition is not just about sustainability; it’s a call to action for the industry and the community to embrace a greener future.

Motul leads, inviting everyone to join the transformative journey towards a more responsible and sustainable world.

Related ItemsfeaturedmotulMotul Grand Prix of Japannewnewssingapore
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
Events
September 20, 2023
Muiz Aziz @muiz_aziz07

A former national tennis player turned Broadcast Journalist with knowledge regarding all sports in Malaysia and eager to bring you the latest updates on motorsports and bikes

Related ItemsfeaturedmotulMotul Grand Prix of Japannewnewssingapore

More in Events

Police Offer 50% Discount on Summonses at RXZ Members 7.0 Gathering

Hazique ZairillAugust 22, 2025
Read More
MotoGP Sepang 2024

SIC Aims for Record 200,000 Fans at 2025 Malaysian GP

Hazique ZairillAugust 13, 2025
Read More

Throttle, Terrain, Legacy: Harley-Davidson D.R.T. 2025 Unleashes Power at Sepang

Hazique ZairillAugust 7, 2025
Read More

Art of Speed 2025 Unleashes Custom Culture Brilliance at MAEPS Serdang

Hazique ZairillJuly 29, 2025
Read More

Vespa to Celebrate 80th Anniversary with Grand Festival in Rome

Hazique ZairillJuly 25, 2025
Read More

Malaysia Joins Regional Movement for Harley-Davidson’s United We Ride

Hazique ZairillJuly 24, 2025
Read More

WSX Roars into Kuala Lumpur: Malaysia’s First-Ever Supercross Grand Prix

Hazique ZairillJuly 22, 2025
Read More

Cardo Teams Up with Red Bull Romaniacs 2025

Hazique ZairillJuly 17, 2025
Read More

Yamaha Fuels Bungaraya 7s SEA Games Campaign with RM200,000 Sponsorship

Hazique ZairillJuly 9, 2025
Read More

Klang Valley Road Closures (July 8–11) for ASEAN Foreign Ministers’ Meeting

Hazique ZairillJuly 7, 2025
Read More

Art of Speed Malaysia 2025 Returns with “Kustom Ada Gaya” 

Hazique ZairillJuly 4, 2025
Read More

Big Scooter Deals This July: Up to RM600 Off at iMotorbike!

Hazique ZairillJuly 1, 2025
Read More
We want to buy your bike Join us on Telegram
Scroll for more
Tap

Join us on Facebook

  • Popular

  • Latest

  • Comments

  • 2025 Keeway XDV 180 Evo Adventure Scooter Launched in Malaysia
    Buyer's guideAugust 4, 2025
  • Yamaha PG-1 Review: A Chill Trail Bike That’s Seriously Fun
    Buyer's guideAugust 5, 2025
  • YADEA RS20 Electric Scooter Launched in Malaysia at RM4,998
    Buyer's guideAugust 18, 2025
  • Mforce Unveils Yadea Velax Electric Scooter
    Buyer's guideAugust 11, 2025
  • KTM Resumes Full Production in Mattighofen
    Buyer's guideAugust 4, 2025
  • Special Number Plate Deal and Lucky 8 Promo This August 8th!
    Buyer's guideAugust 6, 2025
  • Mforce Unveils 2025 QJMotor SRV600V for the Malaysian Market 
    Buyer's guideAugust 4, 2025
  • Norton Motorcycles Sets Up Indian Subsidiary Under TVS
    NewsAugust 23, 2025
  • Kriega R20: The Ideal Motorcycle Backpack
    NewsAugust 23, 2025
  • Buell Super Cruiser Breaks All the Cruiser Rules
    NewsAugust 23, 2025
  • Yamaha MXGP & MX2 Ready for Arnhem Home GP
    NewsAugust 22, 2025
  • iMotorbike Motor Day Sale Returns with Big Discounts and Exciting Prizes!
    Buyer's guideAugust 22, 2025
  • Police Offer 50% Discount on Summonses at RXZ Members 7.0 Gathering
    EventsAugust 22, 2025
  • KTM 250 Duke 2025: Entry-Level Streetfighter
    NewsAugust 21, 2025
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

  • Nena Maxberry says:

    Just curious what they would retail for

  • Adam Kenny says:

    RM4159 for the front fork is it?

Categories

  • Buyer's guide
    • First Rides & Reviews
    • Specs, Prices & Others
  • cafe racer malaysia murah
  • Campaign
  • CSR Programme
  • Electric Motorcycles
  • Electric Motorcycles
  • Industry
  • Industry
  • Kedai Motor
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
      • EICMa
    • Helmet
    • Motorsport
      • ARRC
      • CubPrix
      • Moto3
      • Motocross
      • MSBK
      • WSBK
    • Tips & Stories
    • Travel
  • Moto2
  • Motor Murah
  • News
    • Locals
    • MotoGP
    • Scoop
  • Review
  • Scoop
  • Scoop
  • Suzuka 8 Hours
  • Tips & Tricks

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

MotoGP and AWORLD Join Hands for “Making a Difference” Challenge
Damok and Danial Syahmi ready for new challenges in India
Nak Jual Beli Motor 😊 ?
WhatsApp
Hi iMotorbike 😊
Open chat