Zero Motorcycles calls for greener approach with Cash for Carbon initiative

Michelle L.

June 4, 2021

Buyers can earn an additional $1,500 credit when trading in gas motorcycles with the purchase of electric ones.

Zero Motorcycles SR/S

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Zero Motorcycles, one of the major manufacturers of electric motorcycles and powertrains, have just announced a brief return of its most popular incentive program, Cash for Carbon. The increase in Powersports participation has created a surge in the new and returning motorcyclists in search of adventure. The recent gasoline shortages have contributed to the shortage of motorcycles and riders opting for more fuel-efficient modes of transportation. With the vast experience and successes of Zero Motorcycle, the brand is determined to transform the riding experience of an electric motorcycle and to make it more attainable in this era.

According to Business Wire, the Cash for Carbon initiative seeks to increase the trade-in value offered of internal combustion engine motorcycles towards the purchase of a new 2020 or 2021 SR/F or SR/S at participating Zero Motorcycles dealers. From now until July 6, 2021, buyers who bring in a gas bike as a trade-in towards the purchase of a new Zero will be given an additional $1,500 credit on top of the trade-in value assessed by the participating dealer on a given motorcycle.

“The current state of uncertainty over gas prices has spiked the appetite for electric motorcycles more than ever before,” said Mike Cunningham, Zero Motorcycles Vice President of Sales, Americas.

“This trend has been intensifying the existing popularity of Powersports in general and makes now the perfect time to reintroduce the Cash for Carbon program.”

Zero Motorcycles released the SR/S as a new model in February 2020. The model joins the SR/F, its award-winning sibling, as the company’s two most powerful and premium offerings. The motorcycles feature Zero’s proprietary powertrain that delivers 110 hp and 140 ft-lb of torque. Each model can charge through any wall socket or at over 90% of the public EV charge network through fast, Level 2 chargers.

Each bike is powered by Zero’s proprietary operating system, Cypher III. it controls every subordinate technology on the bike including the full complement of Bosch Motorcycle Stability Controls like straight line and cornering ABS, Drag Torque Control, and Traction Control.