• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

News

Harley-Davidson to resume production at lower rates this week

Harley-Davidson to resume production at lower rates this week
Michelle Liew
May 21, 2020

Harley-Davidson CEO Jochen Zeitz also provides us with some details about the firm’s latest strategy.

Harley-Davidson

Photo credits: Harley-Davidson

Harley-Davidson will be reopening its factories this week after a temporary shutdown amidst restrictions during the pandemic. The brand has since closed its US assembly plants in March. The Milwaukee-based motorcycle manufacturer will, however, be functioning at lower production rates. It will be sending dealers a narrower range of motorcycles.

With that being said, Harley-Davidson may not ship any additional new motorcycles this year to about 70% of its 698 dealers in the country.

Just earlier on in 2020, the firm replaced CEO Matt Levatich with board member Jochen Zeitz. He is now the permanent chief executive. Zeitz had previously served as CEO of athletic brand Puma. Once in place, Zeitz immediately discontinued Levatich’s ambitious “Open Road” strategy. The plan sought to expand Harley’s products and grow its ridership.

Jochen Zeitz | Photo credits: Barron’s

Zeitz has come up with a new plan called “Rewire” and has described it to Wall Street analysts.

“As a result of my observations and assessment, I’ve concluded that we need to take significant actions and rewire the company now in terms of priorities, execution, operating model and strategy to drive sustained profit and long term growth,” says Zeitz.

“We’re calling it The Rewire and it is our playbook for the next few months, leading to a new five-year strategic plan which we’ll share when visibility to the future returns.”

Related Itemsdavidsonfeaturedharleyharley davidsonJochen ZeitzMatthew Levatichnewnewsproductionresumeusa
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
News
May 21, 2020
Michelle Liew

An avid fan of motorsports bringing you top-notch content from the two-wheeler world! Gear up for the latest updates and news with top speed delivery

Related Itemsdavidsonfeaturedharleyharley davidsonJochen ZeitzMatthew Levatichnewnewsproductionresumeusa

More in News

Quartararo Set for First Yamaha V4 Test at Misano in September

Hazique ZairillJuly 11, 2025
Read More

WSBK: Gardner and Aegerter Ready to Bounce Back at Donington Park

Hazique ZairillJuly 11, 2025
Read More

Suzuki CN Challenge Returns with 100% Sustainable Fuel

Hazique ZairillJuly 11, 2025
Read More

Honda Celebrates Historic 500 Millionth Motorcycle Milestone

Michelle LiewJuly 10, 2025
Read More

BMW F 450 GS to Launch in 2025 as Lightweight Adventure Bike

Michelle LiewJuly 10, 2025
Read More

Malaysian Rides Vintage Vespa 5,321km to China Border

Michelle LiewJuly 10, 2025
Read More

Free Oil Changes & Helmets at PMR Terengganu 2025

Michelle LiewJuly 10, 2025
Read More

MotoGP Champion Jorge Martin Returns for Brno 

Hazique ZairillJuly 10, 2025
Read More

6 Best Motorcycle Chain Lube in Malaysia 

Hazique ZairillJuly 10, 2025
Read More

Book Now, Pay Less! RM150 Booking Fee for Any Bike!

Hazique ZairillJuly 10, 2025
Read More

Morbidelli F125 Redefines the Beginner Bike

Michelle LiewJuly 9, 2025
Read More

Richard Mille Launches RMB 01 Motorcycle with Brough Superior

Michelle LiewJuly 9, 2025
Read More
We want to buy your bike Join us on Telegram
Scroll for more
Tap

Join us on Facebook

  • Popular

  • Latest

  • Comments

  • Motorcycle Loan Calculator & Motorcycle Rates Malaysia
    Buyer's guideJuly 1, 2025
  • Indian Motorcycle Officially Launched in Malaysia
    Buyer's guideJune 23, 2025
  • Hanway Heritage 400 Review: A Budget Bobber That Turns Heads
    Buyer's guideJune 30, 2025
  • 6 Best Cruiser Motorcycles in Malaysia You Can Get Your Hands On
    Buyer's guideJune 19, 2025
  • YADEA GT20 Debuts in Malaysia: Price Starts at RM4,998
    Buyer's guideJune 18, 2025
  • Yamaha Y15ZR V2 Review: Still the People’s Moped After All These Years
    Buyer's guideJune 13, 2025
  • Kawasaki Corleo: The Four-Legged Ride of the Future
    NewsJune 25, 2025
  • Quartararo Set for First Yamaha V4 Test at Misano in September
    MotoGPJuly 11, 2025
  • WSBK: Gardner and Aegerter Ready to Bounce Back at Donington Park
    MotorsportJuly 11, 2025
  • Suzuki CN Challenge Returns with 100% Sustainable Fuel
    MotorsportJuly 11, 2025
  • Honda Celebrates Historic 500 Millionth Motorcycle Milestone
    NewsJuly 10, 2025
  • BMW F 450 GS to Launch in 2025 as Lightweight Adventure Bike
    NewsJuly 10, 2025
  • Malaysian Rides Vintage Vespa 5,321km to China Border
    NewsJuly 10, 2025
  • Free Oil Changes & Helmets at PMR Terengganu 2025
    NewsJuly 10, 2025
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

  • Nena Maxberry says:

    Just curious what they would retail for

  • Adam Kenny says:

    RM4159 for the front fork is it?

Categories

  • Buyer's guide
    • First Rides & Reviews
    • Specs, Prices & Others
  • cafe racer malaysia murah
  • Campaign
  • CSR Programme
  • Electric Motorcycles
  • Electric Motorcycles
  • Industry
  • Industry
  • Kedai Motor
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
      • EICMa
    • Helmet
    • Motorsport
      • ARRC
      • CubPrix
      • Moto3
      • Motocross
      • MSBK
      • WSBK
    • Tips & Stories
    • Travel
  • Moto2
  • Motor Murah
  • News
    • Locals
    • MotoGP
    • Scoop
  • Review
  • Scoop
  • Scoop
  • Tips & Tricks

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

MV Agusta Rush 1000 Enters Production in June – Limited to 300 Units!
iM Cubaholic Ep.5: The Custom Honda Super Cub Vintage Racer by Deus
Nak Jual Beli Motor 😊 ?
WhatsApp
Hi iMotorbike 😊
Open chat