Boon Siew Honda Partners with EMS Motorsports for Enhanced Accessory Options with the ADV160 + EMS Lebih Bergaya Campaign

New collaboration brings curated EMS accessories and RM500 voucher offer for ADV160 buyers

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Boon Siew Honda Sdn. Bhd. (BSH) has announced a new collaboration with E Motorsports Sdn. Bhd. (EMS) to expand motorcycle accessory choices for Honda riders in Malaysia. This partnership aims to give riders more personalisation options while improving the overall riding experience.

Through this initiative, EMS will develop and supply a range of accessories made to fit Honda models. The first release focuses on the Honda ADV160, featuring three style packages which are Outdoor, City, and Touring. Each package offers a different look and function to suit various riding needs. These inspirations will be displayed at all Impian X and selected Honda authorised dealers. All accessories under this collaboration are fully designed, produced, and supported by EMS.

ADV160 + EMS Lebih Bergaya Campaign

To mark the launch, BSH is introducing the ADV160 + EMS Lebih Bergaya campaign. The campaign will run from 2 December 2025 until 28 February 2026. Customers who buy a new Honda ADV160 and register with Honda X during this period will receive a RM500 EMS voucher.

Riders can explore the three EMS style inspirations at Impian X outlets and authorised dealers. They can also view the full EMS accessory catalogue at Select Shop locations. All items come with EMS warranty coverage.

Supporting Honda’s 3 Joys Philosophy

This partnership supports Honda’s 3 Joys philosophy: Joy of Buying, Joy of Selling, and Joy of Creating. By offering more accessories at the point of purchase, Honda aims to give customers a more complete and satisfying ownership experience.

“This collaboration provides our customers with a more comprehensive motorcycle offering. By making EMS accessories readily available at the point of purchase, riders can enjoy enhanced practicality, convenience, and confidence from the very first moment they receive their new motorbike,” said Kunitomo Asano, Managing Director and Chief Executive Officer of Boon Siew Honda.

Extra Protection with Honda Xtend

Honda is also introducing the Honda Xtend Programme, a 1-Year Extended Warranty with unlimited mileage. This warranty is offered in partnership with Allianz Insurance to give riders added peace of mind.

For more information, visit your nearest Honda Impian X or Honda BigWing showroom, or go to www.boonsiewhonda.com.my.