Richard Mille to Debut RMB 01 Motorcycle with Brough Superior

Richard Mille teams up with Brough Superior to launch the RMB 01, a limited-edition motorcycle debuting at Le Mans Classic 2025.

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Known for redefining haute horlogerie since 1999, Richard Mille is once again pushing the boundaries of innovation — this time, off the wrist and onto two wheels. While most luxury watchmakers are unveiling their latest timepieces at Watches & Wonders 2025 in Geneva, Richard Mille has taken a different route by announcing a bold new partnership with iconic motorcycle manufacturer Brough Superior.

From Precision Watches to Performance Bikes

Instead of a motorcycle-inspired watch, Richard Mille enters the bike world with the limited-edition RMB 01. It’s the brand’s first vehicle, blending its passion for precision, performance, and advanced materials.

A Fusion of Heritage and Innovation

The RMB 01 is not just a motorcycle — it’s a statement. Merging the high-tech craftsmanship of Richard Mille with the storied legacy of Brough Superior, the bike reflects both brands’ commitment to excellence, innovation, and design. Brough Superior, founded in 1919, earned the nickname “the Rolls-Royce of Motorcycles” before its post-WWII disappearance. Since its revival in 2013, it has reclaimed its place as a premium motorcycle builder, making it the ideal partner for this groundbreaking project.

Ultra-Limited and Le Mans-Bound

The RMB 01 will be produced in an ultra-limited run of just 150 units, emphasizing exclusivity and craftsmanship. Its official debut is set for the 2025 Le Mans Classic. It is a fitting stage for a motorcycle born from a performance heritage and racing spirit.

While details on the bike’s specs remain under wraps, expectations are high. With Richard Mille’s record of ultra-light, performance-driven watchmaking and Brough Superior’s engineering prowess, the RMB 01 is likely to be a mechanical work of art — both beautiful and brutally fast.

Stay tuned for more updates on the Richard Mille x Brough Superior RMB 01, as the world of luxury watches meets high-performance motorcycles in a way we’ve never seen before.