MV Agusta Announces Strategic Partnership With QJ-Motor in China

Sathurshan

September 22, 2020

MV Agusta partners with Benelli’s parent company, QJ-Motor in China.

MV Agusta announces strategic partnership with QJ-Motor Co. for the distribution of their motorcycles in China. Benelli’s parent company, QJ Group is one of the biggest two-wheel manufactures in China. Aside from being Benelli’s parent company, QJ Group has an enormous presence in both China and worldwide with numerous other brands under its wings. With the new partnership, the distribution of MV Agusta models will go through QJ Motor’s network flagship stores across the country and provide the highest standards of service to the local customers. Aside from this, MV Agusta announced at a later stage in the partnership both the firms will have important development on the industrial front and collaborations which are currently being defined. This is something we are very excited to see in the future!

Timur Sardarov, CEO MV Agusta Motor S.p.A. said:

“I am thrilled about this agreement with QJ for the second phase of our expansion into the Chinese market. It is a very ambitious long term partnership that will make MV Agusta the number one Italian premium motorcycle brand in China in the next 5 years. QJ is one of the leading global players in terms of scale; market presence and quality standards and I am confident that with such a solid partner we will reach, and possibly beat, all our commercial objectives very rapidly. We are also developing a further, important collaboration on the industrial front, which we will announce shortly.”

Dongshao Guo, General Manager of Qianjiang Motor Co. commented:

“We thank MV Agusta for choosing to establish a new strategic partnership with us. MV Agusta is a world-famous brand with a long history; and also an old friend and close partner of Qianjiang Motorcycle. This cooperation is not only a strong combination of the two sides’ business but also a further recognition of the brands and ideas of each other. We hope that in the future we could work together to bring in for the Chinese customers more high-performance motorcycles that are fashionable, easy to handle, and fun to ride. We aim to make motorcycle travels freer, greener, and more passionate.”