“Ducati Cares” program launched to safely welcome fans and customers

Michelle Liew

April 23, 2020

The Borgo Panigale motorcycle manufacturer launches the program with safety being its top priority.

Ducati Cares | Photo credits: Ducati

Ducati has just launched the “Ducati Cares” program, which allows Ducati Dealers to welcome their customers and fans again. The program is mainly focused on safety. It will also answer to the desire to resume everyday life and being able to experience the emotions and freedom that riding a motorcycle offers.

The “Ducati Cares” program will be extremely beneficial for the worldwide Ducati Dealer network. It provides guidelines so that the Ducatisti can feel at ease when returning to their local dealership. The core of the program consists of a series of actions and precautions that every Ducati dealer will implement in order to ensure the safety of visitors to the dealerships. Several measures such as indications on safe distances, disinfectants, masks and other precautions will be available to all Ducatisti both at the Dealership itself and via online channels.

Ducati has exploited the experience gained recently by the company’s internal Task Force. It was set up after the first signs of what would soon become a global pandemic.

Through the Task Force Ducati aims at guaranteeing the safety of its employees at the Borgo Panigale Headquarter. They will also make sure it is as such in its subsidiaries around the world. In the past weeks, the company has been redefining all internal processes where necessary. This includes designated time slots at the Company restaurant, a new layout of the working environments and at the production lines, defining sanitization procedures, enable smart working and other precautions to protect all employees. The “Ducati Cares” Program is based on the experience gathered by the Task Force. This will ensure safety and peace of mind for both Customers as well as Dealership employees, representing the Company all over the world.

“It is now clear to everyone that the virus won’t disappear from our lives any time soon. We will have to learn to deal with it. By putting in place all possible actions to protect ourselves. This allows to return to live our lives again”, said Francesco Milicia, VP Global Sales and After Sales. “It is in this context that, by capitalizing on the experiences gathered by our internal Task Force as well as some of our Asian Dealers, we have developed the Ducati Cares program to support our Dealer network all over the world. It will allow our Dealers to welcome our customers in the safest and most practical way.”

Ducati has always played a pioneering and forward-looking role in digitalization. This is in order to create new opportunities for relationships with its fan base.

Thanks to the investments made in recent years as well as important partnerships with for instance Salesforce – the world leader in digital platforms supporting Sales & Marketing activities – Ducati is ready to offer its fans innovative services that can be used remotely. It is possible to interact with the Dealer via chat or video call, book a test ride, configure a new motorcycle (also available via a QR Code in the price quotation) and the possibility to purchase Ebikes, apparel, sportswear and merchandising via the online store on shop.ducati.com.

The Customer can also register through MyDucati. It is the dedicated online section on Ducati.com. This is in order to retrieve previously saved motorcycle configurations to share them with friends. Customers will also soon also be able to manage Dealership appointments directly from the portal.

Support the Dealer network through implementation of digitalisation.

For both the Sales and After-Sales areas, Ducati provides online training through a specific App with a highly effective and interactive approach. Every week micro contents will be provided. It is to keep the sales teams up to date on all the aspects of Customer relationship management.

Ducati is also creating an important archive of contents and information. This will allow the majority of Dealer training online or through webcasts, in particular for the Service activities. For this important area of excellence for Ducati, a paperless digital predictive maintenance program will be available.

Source: Ducati