• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

News

Harley-Davidson Grows in Malaysia with Didi Resources Partnership

Harley-Davidson Grows in Malaysia with Didi Resources Partnership
Michelle Liew
January 29, 2024

Discover Harley-Davidson’s Malaysian journey with the dynamic partnership with Didi Resources – a new chapter in motorcycling excellence and experience awaits!

Harley-Davidson Grows in Malaysia with Didi Resources Partnership

Subscribe to our Telegram channel for instant updates!

Harley-Davidson, the iconic American motorcycle manufacturer, has recently made a significant move to enhance its presence in Malaysia. The company announced a strategic distribution agreement with Didi Resources, effective from January 1, 2024. This comprehensive partnership encompasses the distribution of motorcycles, parts and accessories, apparel, and licensed products in the Malaysian market.

Exclusive Motorcycle Distribution

Under the newly forged agreement, Didi Resources is set to become the exclusive distributor of Harley-Davidson motorcycles in Malaysia. This means that enthusiasts and riders in the country can expect a more streamlined and focused approach when seeking the legendary Harley-Davidson riding experience.

After-sales service and Exclusive Dealerships

Beyond the distribution of motorcycles, Didi Resources will also be responsible for providing after-sales service through a network of Harley-Davidson brand-exclusive dealerships in Malaysia. This move is aimed at ensuring that Harley-Davidson customers receive top-notch service and support. It also reinforces the brand’s commitment to delivering an unparalleled customer experience.

Non-Exclusive Distribution for Parts, Accessories, Apparel, and Licensed Products

In addition to the exclusive motorcycle distribution, Didi Resources will serve as a non-exclusive distributor for Harley-Davidson parts and accessories, as well as apparel and licensed products. This broader distribution approach allows for greater accessibility to the brand’s merchandise. It caters to a diverse range of customers with varying interests within the motorcycle culture.

Commitment to the Harley-Davidson Experience

Didi Resources has pledged to uphold and deliver the desired Harley-Davidson customer experience in the Malaysian market. This includes the continuation of programs like H.O.G. (Harley Owners Group), which brings together Harley-Davidson enthusiasts and fosters a sense of community among riders. The commitment from Didi Resources aims to maintain and strengthen the connection between the Harley-Davidson brand and its Malaysian customer base.

Harley-Davidson’s Perspective

Sajeev Rajasekharan, Managing Director, of Asia Emerging Markets and India at Harley-Davidson, expressed optimism about the partnership. He highlighted Harley-Davidson’s growth in Malaysia since 2008. He also emphasized the brand’s commitment to delivering a unique and authentic experience to the local riding community. The collaboration with Didi Resources, with their extensive knowledge and experience in the Malaysian automotive market, is expected to further elevate the Harley-Davidson brand in the region.

Didi Resources’ Vision

Rewi Hamid Bugo, Chairman of Didi Resources, conveyed the company’s enthusiasm for collaborating with Harley-Davidson. He expressed a commitment to infuse the spirit of adventure into Malaysia’s riding community. In working towards this, he emphasized the importance of their role in this partnership. Didi Resources has augmented its local team to ensure the successful implementation of developments and programs aligned with Harley-Davidson, ultimately enhancing the value delivered to customers.

Continued Access to Harley-Davidson:

Customers in Malaysia can continue to experience the Harley-Davidson brand and purchase motorcycles and related products at their nearest authorized dealerships. This continuity ensures that Harley-Davidson enthusiasts will have a seamless transition under the new distribution agreement and can confidently explore the brand’s offerings.

Harley-Davidson’s collaboration with Didi Resources marks a strategic step towards strengthening its presence in the Malaysian market. This partnership certainly solidifies the distribution of motorcycles. It also emphasizes a commitment to delivering an authentic Harley-Davidson experience to riders in Malaysia. With Didi Resources’ local expertise and Harley-Davidson’s iconic brand, this venture is poised to create lasting impressions in the hearts of motorcycle enthusiasts across the country.

Related ItemsDidi Resourcesfeaturedharleyharley davidsonmalaysianewnews
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
News
January 29, 2024
Michelle Liew

An avid fan of motorsports bringing you top-notch content from the two-wheeler world! Gear up for the latest updates and news with top speed delivery

Related ItemsDidi Resourcesfeaturedharleyharley davidsonmalaysianewnews

More in News

Modenas Kawasaki Ninja 250 ABS Review: A Stylish Entry into the “Big Bike” World

Hazique ZairillJuly 8, 2025
Read More

Sachsenring 2025: Can Marc Marquez Be Stopped?

Michelle LiewJuly 7, 2025
Read More

SPOTV NOW Joins MyTV Mana-Mana for Sports Streaming Boost

Michelle LiewJuly 7, 2025
Read More

Cairoli Shines in Ducati Desmo450 MX RedBud Debut

Michelle LiewJuly 7, 2025
Read More

Italjet Gresini Moto2 Set for Sachsenring & Brno

Michelle LiewJuly 7, 2025
Read More

Azroy Hakim Anuar Triumphs in Thrilling Round 2 MSBK

Hazique ZairillJuly 7, 2025
Read More

Suzuki Launches 2025 GSX-8T and GSX-8TT, Expanding Its Parallel-Twin Lineup

Hazique ZairillJuly 7, 2025
Read More

Yamaha Racing Team Complete Productive Suzuka 8 Hours Test

Hazique ZairillJuly 7, 2025
Read More

Somkiat Chantra to Miss German and Czech MotoGP Rounds Due to Knee Injury

Hazique ZairillJuly 7, 2025
Read More

Klang Valley Road Closures (July 8–11) for ASEAN Foreign Ministers’ Meeting

Hazique ZairillJuly 7, 2025
Read More

YART and Yamaha Racing Team Reveal Retro Red & White Livery for 2025 Suzuka 8 Hours

Hazique ZairillJuly 4, 2025
Read More

Art of Speed Malaysia 2025 Returns with “Kustom Ada Gaya” 

Hazique ZairillJuly 4, 2025
Read More
We want to buy your bike Join us on Telegram
Scroll for more
Tap

Join us on Facebook

  • Popular

  • Latest

  • Comments

  • Motorcycle Loan Calculator & Motorcycle Rates Malaysia
    Buyer's guideJuly 1, 2025
  • Indian Motorcycle Officially Launched in Malaysia
    Buyer's guideJune 23, 2025
  • 6 Best Cruiser Motorcycles in Malaysia You Can Get Your Hands On
    Buyer's guideJune 19, 2025
  • Hanway Heritage 400 Review: A Budget Bobber That Turns Heads
    Buyer's guideJune 30, 2025
  • YADEA GT20 Debuts in Malaysia: Price Starts at RM4,998
    Buyer's guideJune 18, 2025
  • Yamaha Y15ZR V2 Review: Still the People’s Moped After All These Years
    Buyer's guideJune 13, 2025
  • Kawasaki Corleo: The Four-Legged Ride of the Future
    NewsJune 25, 2025
  • Modenas Kawasaki Ninja 250 ABS Review: A Stylish Entry into the “Big Bike” World
    Buyer's guideJuly 8, 2025
  • Sachsenring 2025: Can Marc Marquez Be Stopped?
    MotorsportJuly 7, 2025
  • SPOTV NOW Joins MyTV Mana-Mana for Sports Streaming Boost
    NewsJuly 7, 2025
  • Cairoli Shines in Ducati Desmo450 MX RedBud Debut
    MotorsportJuly 7, 2025
  • Italjet Gresini Moto2 Set for Sachsenring & Brno
    MotorsportJuly 7, 2025
  • Azroy Hakim Anuar Triumphs in Thrilling Round 2 MSBK
    LocalsJuly 7, 2025
  • Suzuki Launches 2025 GSX-8T and GSX-8TT, Expanding Its Parallel-Twin Lineup
    Buyer's guideJuly 7, 2025
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

  • Nena Maxberry says:

    Just curious what they would retail for

  • Adam Kenny says:

    RM4159 for the front fork is it?

Categories

  • Buyer's guide
    • First Rides & Reviews
    • Specs, Prices & Others
  • cafe racer malaysia murah
  • CSR Programme
  • Electric Motorcycles
  • Electric Motorcycles
  • Industry
  • Industry
  • Kedai Motor
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
      • EICMa
    • Helmet
    • Motorsport
      • ARRC
      • CubPrix
      • Moto3
      • Motocross
      • MSBK
      • WSBK
    • Tips & Stories
    • Travel
  • Moto2
  • Motor Murah
  • News
    • Locals
    • MotoGP
    • Scoop
  • Review
  • Scoop
  • Scoop
  • Tips & Tricks

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

Royal Enfield Classic 350 Review Malaysia: Top Speed & Specs
Malaysia Crowns Motorcycle King Sultan Ibrahim
Nak Jual Beli Motor 😊 ?
WhatsApp
Hi iMotorbike 😊
Open chat