MV Agusta to launch new bikes with an aim to increase sales

Michelle Liew

January 31, 2020

MV Agusta will be focusing on producing new bikes and a new system to boost sales.

MV Agusta | Photo credits: Roadracing World

Italian motorcycle manufacturer MV Agusta will be focusing on expanding its dealer network across the world in order to boost its sales figures. According to MV Agusta President Timur Sardarov, the fir is working to reach 25,000 units sold within the next five years. In order to do that, the firm will be launching an adventure bike and a 350cc an 950cc model range.

MV Agusta did go through internal restructuring in 2018 when the Castiglioni ownership was replaced by Timur Sardarov, a Russian investor. Sardarov’s main aim to increase the sales figures. in 2018, MV Agusta only sold 3,500 units. Apart from new products, there will also be a new online ordering system.

Photo credits: Asphalt & Rubber

“Schiranna’s capacity (MV Agusta factory) is between 17,000 and 20,000 motorcycles per year. Without expanding. Now we are working on a new 950. And other news will come, such as an adventure,” said Sardarov as quoted from Riders Drive Mag.

“Our partnership with Loncin is of the same type as that which KTM has with Bajaj or BMW with TWS.”

Photo credits: MS Blog

“For us, the 350 market is very important: today, except for the KTM Duke, this segment offers nothing exciting, only cost savings. We want to produce beautiful motorcycles, designed and engineered by MV but produced in Asia. No-one could make these displacements in Europe, not even BMW or KTM,” he added.

“We don’t become Chinese, there are no Chinese shareholders. They are the only suppliers. Loncin is the same who makes numerous engines for BMW and their 400 scooters, among the best in the segment. We have full control of the supply chain: we are the ones who indicate which companies to use. We will make a 350 twin-cylinder with the same philosophy as all our engines. In short, a small MV in naked, tourer….”