Didi Resources will be replacing Naza Premira as the official distributor starting 2020.
The Piaggio Group has just officially made the announcement that it will appoint the appoint of Didi Resources Sdn Bhd in Malaysia as the official distributor of Piaggio & Vespa, the Group’s premium scooter brands. Didi Resources Sdn Bhd will manage Piaggio and Vespa in substitution of the previous distributor, Naza Premira Sdn Bhd. The Piaggio Group wishes to thank Naza Premira Sdn Bhd for the brand-building efforts and continuous support since 2010.
In conjunction with that, Naza Premira Sdn Bhd has given a statement regarding the matter. It states that it will be ceasing operations for the Vespa brand effective 1st January 2020.
“Since July, the Naza Group and Piaggio Group have been in mutual discussion with regards to the separation. We thank the Piaggio Group for our nine-year partnership and wish them all the best with their new partner,” says SM Nasarudin SM Nasimuddin, Group Executive Chairman & Group CEO of Naza Corporation Holdings Sdn Bhd.
“We will continue to remain focused on strengthening our core business areas including the automotive manufacturing and distribution operations. With the business dynamics continuously evolving, we prioritise the high-performing core brands that we have. More importantly, we have to remain competitive. We have to stay relevant in a market that is changing at breakneck speed given evolving consumer trends.”
Photo credits: MS
The new appointment will boast greater opportunities for the Piaggio Group. Plans for the construction of the Motoplex are underway with the launch to be around early 2020. Motoplex is one of the most innovative retail models in the industry.
Each Motoplex store provides the full offer of the Piaggio, Vespa, Aprilia and Moto Guzzi brands in a single location.
“The appointment of Didi Resources is part of Piaggio’s business strategy to group the Piaggio, Vespa, Aprilia and Moto Guzzi brands under a single entity. This will maximize efficiencies across all aspects of the business and reinforce customer commitment in Malaysia. With the Piaggio Group brands under one roof established under the Motoplex concept, we are able to better offer a wider range for potential customers who seek an enriching Italian two-wheel experience backed by style, technology, superior performance and rich heritage. We look forward to collaborating closely with Didi Resources to push forward the brands to greater heights,” says Mr. Gianluca Fiume, Chairman & General Director of Piaggio Vietnam cum Executive Vice President Asia Pacific 2 Wheeler.
Photo credits: Autoportal
Mr Rewi Hamid Bugo, Chairman of Didi Resources Sdn. Bhd. also adds that “In addition to handling Aprilia and Moto Guzzi, we are very honoured to have this opportunity to manage Piaggio and Vespa. These are the premium scooter brands which have transformed the concept of individual mobility and freedom. With this acquisition, we can now manage Piaggio, Vespa, Aprilia and Moto Guzzi under the iconic Motoplex concept of the prestigious Piaggio Group for the Malaysian market. Didi Resources is firmly committed to strengthening the positioning of the brands by intensifying marketing and communication effort. This is by offering dedicated aftersales support and affirming the communities. This also ensures that engagement with the brands is continuous in the light of a competitive two-wheel environment in Malaysia.”
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