Smokehead Islay Single Malt Whisky teams up with Tyler Lunceford for a new custom bike

Michelle Liew

February 27, 2019

Smokehead Islay Single Malt Whisky has partnered up with famous global biking superstar Tyler Lunceford, in a run to create his most amazing motorcycle ever. The notorious Ducati Whisperer, Tyler, has his own workshop in Brooklyn, New York, where he has made heaps of impressive custom bikes. Currently, in Scotland, Tyler opened a new workshop in Leith, Edinburgh and is set to come up with a custom Ducati, inspired by vintage racing motorcycles, for Smokehead to showcase at key events. ‘I’m excited to be involved with Smokehead. I love the idea of this brand supporting craftsmen and women, and it’s even better as I’m a huge Smokehead whisky fan,” said Tyler. ‘Motorcyclists have an identity; they feel independent and different from other people. When you find something you like, such as a bold, smoky, outrageous whisky that is not for everyone, it gives you a sense of belonging when it is for you. ‘I’m literally building my dream bike; it will be something that’s never been seen before, something so bold, that even motorbike buffs will be blown away. It won’t be easy, but it’s a great opportunity to make something really special.’ ‘We’re proud to be working with Tyler. His all-around attitude personifies Smokehead – bold, daring and independent. We can’t wait to see the bike unveiled. Just like Smokehead, motorbikes are not for everyone, but that’s okay, and that’s why this partnership works so well,’ said Ian Weir, Smokehead brand director.