Boon Siew Singapore hits Alexandra Road with new Honda motorcycles showroom

Michelle Liew

July 3, 2018

Boon Siew Alexandra

In case you missed out, Boon Siew Singapore, the sole distributor of Honda motorcycles and scooters, held its grand opening of its new Honda Motorcycle showroom in Alexandra Road last month. The brand-building efforts will be supported by Honda with this new showroom. The partnership between Boon Siew and Honda Motor have begun since 1957, back in the days where the late Loh Boon Siew imported 12 Honda motorcycles into Malaysia. coque iphone “We expect that Singapore will continuously lead the Asian market, including the motorcycle business,” said Mr Yasutaka Uda, general manager of Honda Motorcycle’s sales division.   “Even though the motorcycle industry is an established business in Singapore, it seems the biking culture and options available to customers have been at a standstill for so many years,” said Mr Nicholas Wong, general manager of Boon Siew Singapore. coque iphone 8 “The industry is facing challenges as other forms of mobility devices have been deployed in the market. coque iphone 2019 Due to the openness of the Singapore economy, dealers are also (parallel) importing bikes by themselves. coque iphone 2019 We will have to value add to the supply chain to remain competitive.” “We hope to leverage on the Leng Kee-Alexandra area for better exposure of our brand. coque iphone We will provide customers with a comfortable and relaxed environment to make a purchase through our new lounge. At the same time, it serves as a springboard to support dealers in the western part of Singapore.   “Our showroom will give customers an idea of our vision for the future as it has now become an integral part of Honda branding and will anchor our brand for top-of-mind awareness.” Mr Wong also noted the new Honda bikes that would garner people’s attention next year. coque iphone “Our 2B segment will still be dominated by our best-selling RS150R, and with the introduction of the CB125R, we will be able to capture new market segments for riders looking for an awesome ride.   “As for the 2A class, there’s the CB400X and Super fours. In the class 2 segment, our Xadv and NC750X has been doing exceptionally well, not to mention our CRF1000, the aspirational model for all bikers looking for a touring adventure.