GoPro and AGV Team Up to Reinvent the Smart Helmet

GoPro and AGV partner to develop an advanced smart motorcycle helmet, blending safety, performance, and integrated action camera tech for the modern rider.

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After years of speculation, GoPro is finally making a serious move into the smart helmet market—and it’s not going it alone. The action cam giant has announced a strategic partnership with AGV, one of the most respected names in motorcycle helmet manufacturing. It’s a collaboration that signals a shift from experimentation to execution, and this time, it looks like they’re actually doing it right.

A Smart Helmet, Reimagined

The roots of GoPro’s smart helmet vision can be traced back to its 2024 acquisition of Australian startup Forcite, the company behind the MK1S—a helmet that blended dashcam-style recording with rider alerts, navigation cues, and a sleek carbon shell. The MK1S was promising, but limited. Its camera was more functional than cinematic, aimed at utility rather than capturing your Sunday canyon carve in glorious 4K.

Now, with GoPro’s imaging pedigree and AGV’s legacy of performance and safety, the formula is evolving. This isn’t just about strapping a camera to your lid. It’s about embedding GoPro’s proven tech—image stabilisation, high-res video, intuitive controls—into a purpose-built helmet that feels as natural as it is futuristic.

More Than Just a Camera

What’s exciting is that GoPro isn’t approaching this like a hardware company tacking on features. With AGV on board, this becomes a holistic integration: think heads-up displays, audio cues, crash detection, and cloud-connected ride logs, all wrapped in AGV’s aerodynamic shells.

GoPro CEO Nicholas Woodman emphasised the synergy in their recent earnings call: “This partnership… brings meaningful innovation, improved safety and performance to the world of motorcycling.” That’s not just marketing-speak. If GoPro can deliver an intuitive, rugged smart helmet that elevates both safety and storytelling, it could be the breakthrough riders have been waiting for.

Why Now?

The timing couldn’t be better. Riders have long jury-rigged action cams onto their helmets, often compromising aerodynamics or safety. Meanwhile, the market has lacked a truly refined, integrated smart helmet, especially one that captures video on par with what we’ve come to expect from GoPro.

Add in the increasing popularity of moto-vlogging, rider analytics, and real-time safety tech, and you have the perfect storm of demand for a next-gen helmet.

What’s Next?

Details are still under wraps, but the announcement hints that a launch isn’t far off. If successful, the GoPro x AGV helmet could set a new standard for the riding experience, making it safer, more connected, and infinitely more shareable.

The question isn’t whether riders will adopt it. It’s how fast the rest of the industry will scramble to catch up.