Indian Motorcycle Officially Discontinues FTR Lineup

Polaris Industries’ Financial Struggles Prompt Strategic Shift, Ending Production of Flat Track-Inspired Model.

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Indian Motorcycle, a subsidiary of Polaris Industries, has officially announced the discontinuation of its FTR lineup, marking the end of the road for the flat track-inspired motorcycle that first debuted in 2019. The decision comes as part of the company’s broader strategy to streamline its portfolio and focus on future-oriented models and technologies.

Rumours regarding the FTR’s discontinuation had been circulating for months across online forums and social media platforms. However, the confirmation was made official following the release of Polaris Industries’ Q4 2024 and full-year 2024 financial report, which highlighted significant declines in sales across its power sports categories.

According to the financial report, Polaris Industries experienced a 23% year-over-year decline in Q4 2024 sales and a 20% drop in full-year 2024 sales compared to 2023. These figures reflect challenges across all product categories, including the Indian Motorcycle brand. The FTR lineup was specifically mentioned four times in the report, albeit only in footnotes, underscoring its diminishing role in the company’s portfolio.

In a statement provided to RideApart, an Indian Motorcycle spokesperson explained the rationale behind the decision: “Indian Motorcycle regularly reviews its portfolio, critically evaluating where to focus investments to have the biggest impact for riders and position the brand for continued growth through the development of products that reflect emerging trends and rider preferences. After careful consideration, Indian Motorcycle made the decision to discontinue the FTR lineup. This decision aligns with the brand’s long-term vision to focus on models and technologies that represent the future of Indian Motorcycle.”

The FTR lineup, which began with the FTR 1200 in 2018, was designed as a modern interpretation of the flat-track racing style. Despite its innovative design and V-twin engine, the model faced challenges in gaining significant market traction. Additionally, the costs associated with making the engine compliant with Euro 5+ emissions standards reportedly contributed to the financial unviability of the lineup.

Polaris Industries’ financial outlook for 2025 remains cautious, with the company projecting a further decline in sales of one to four percent compared to 2024. The Minnesota-based manufacturer attributes this downturn to several factors, including margin pressures, planned production reductions, and the reinstatement of its employee profit-sharing program.

The discontinuation of the FTR lineup signals a strategic shift for Indian Motorcycle as it seeks to prioritize investments in platforms and technologies that align with evolving market demands. While the FTR’s departure may disappoint enthusiasts of the flat-track-inspired model, the move underscores the brand’s commitment to adapting to industry trends and securing its long-term growth.

As Indian Motorcycle turns its focus to future products, the legacy of the FTR lineup will remain a notable chapter in the brand’s history, reflecting its bold foray into blending heritage with modern innovation.