Italian Powerhouses Join Forces to Drive Innovation, Performance, and Sustainability in Motorsport.
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Bologna, February 29th, 2025 – The Ducati Lenovo Team is gearing up for an exciting 2025 MotoGP World Championship season with two major partnerships that underscore its commitment to innovation, performance, and Italian excellence. Ducati Corse has announced a new collaboration with Eternoo, while renewing its longstanding sponsorship with Riello UPS, solidifying its position as a leader in both motorsport and technological advancement.
A New Partnership: Ducati Corse and Eternoo
Ducati Corse and Eternoo have joined forces in a prestigious partnership that will see Eternoo become an Official Partner of the Ducati Lenovo Team for the 2025 and 2026 MotoGP seasons. The Eternoo logo will feature prominently on the fairings of the bikes ridden by Francesco Bagnaia and Marc Márquez, as well as on the arm of the Spanish rider’s suit.
This collaboration is rooted in shared values of speed, performance, and innovation, which have made Ducati a global icon. Eternoo, based in Modena within Italy’s famed Motor Valley, is a leader in its field, supporting thousands of companies with competitive products, innovative services, and advanced digital solutions. With 650 collaborators and 70 stores, Eternoo has established itself as a cornerstone of the Italian industry.
The partnership represents a significant milestone for Eternoo, enabling the company to communicate its values and attract new talent. Through a robust growth plan, Eternoo is investing in an employer branding project and a dedicated Academy, creating opportunities for professional development among collaborators, customers, partners, and students. This initiative aims to recruit top talent to drive the transformation of Italy’s building industry.
Mauro Grassilli, Ducati Corse Sporting Director, expressed his enthusiasm: “We are truly happy to welcome Eternoo into the Ducati world. This partnership is based on shared values that link our companies, such as dedication to work and an innovative vision.”
Federico Nessi, CEO of Eternoo Spa, added: “We are thrilled to support the Ducati Lenovo Team and see our logo alongside such a prestigious brand. This partnership is a source of pride for everyone at Eternoo, and we look forward to showcasing our commitment to innovation and excellence.”
Renewed Collaboration: Ducati Corse and Riello UPS
In addition to the new partnership with Eternoo, Ducati Corse has renewed its sponsorship agreement with Riello UPS, a brand of the Riello Elettronica group. Riello UPS, a global leader in uninterruptible power supplies, photovoltaic inverters, and energy storage systems, will continue to support the Ducati Lenovo Team in the 2025 MotoGP season.
The Riello UPS logo will adorn the iconic fairings of Ducati’s red bikes, as well as the suits of riders Francesco Bagnaia and Marc Márquez, and the uniforms of the team members. Beyond sponsorship, Riello UPS plays a critical role in power management for Ducati, ensuring reliability and reducing energy consumption during races and testing sessions.
Riello UPS’s advanced technologies power critical loads such as simulators, telemetry servers, and paddock infrastructures, ensuring seamless operations. This collaboration highlights a shared commitment to sustainability, with Riello UPS’s energy-efficient solutions contributing to a significant reduction in CO2 emissions.
Luigi Dall’Igna, Ducati Corse General Manager, commented: “We are thrilled to continue our journey with Riello UPS. This collaboration is built on shared values like innovation and teamwork, and we are confident it will help us represent Italian excellence on the global stage.”
Fabio Passuello, CEO of Riello UPS, echoed this sentiment: “Our partnership with Ducati goes beyond sponsorship; it is a true technological alliance. Both companies are synonymous with advanced technology, reliability, and success, and we are proud to continue this journey together.”
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