Harley-Davidson to debut new products in H-D 21 Global Digital Event

Michelle Liew

December 10, 2020

HARLEY-DAVIDSON BRINGS THE WORLD TOGETHER TO DEBUT ALL-NEW  2021 PRODUCTS IN THE H-D 2021 GLOBAL DIGITAL EVENT ON JANUARY 19.

Harley-Davidson H-D 21

Throughout Harley-Davidson’s 118-year history, the brand has never before brought the entire world together to experience the debut of all-new Harley Davidson motorcycles. On January 19th 2021, that all changes with a single virtual event. During H-D 21, Harley-Davidson will announce new 2021  motorcycles, parts and accessories, riding gear and apparel.

Those who participate will hear from Harley-Davidson leadership, product experts, and passionate enthusiasts who are leading and shaping the industry on all that is coming to Harley-Davidson dealerships in 2021.

Take a look at the teaser video and register here.

New Approach to Product Launches 

The global virtual launch is part of the company’s latest approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced some significant shifts. This includes streamlining its planned product portfolio by 30 per cent, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market.

“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America™,” said VP Marketing Theo Keetell. “We look forward to sharing this moment with our customers and dealers from around the world.

Adventurer Jason Momoa Shares his Passion 

Jason Momoa stars in ROAD TO PALOMA.

American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the Jan.  19th event. Forever seeking new adventures, Momoa will share his thoughts on how Harley Davidson’s upcoming Pan America motorcycle has expanded his passion for Harley-Davidson and created new opportunities to explore endless horizons beyond paved roads.

“Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places, and expand my inspiration as seen in the United We Will Ride content series,”  said Momoa. “I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It’s the perfect vehicle that combines my love of the outdoors,  the unknown, and Harley-Davidson. People are going to be completely stoked about this bike that  Harley-Davidson has created.”

Harley-Davidson Pan America Global Reveal Feb. 22nd, 2021 

Harley-Davidson’s all-new Pan America 1250 adventure touring motorcycle will be previewed in the January 19th H-D 21 virtual launch experience. Harley-Davidson will be bringing the world back together on February 22, 2021. The brand will reveal the motorcycle’s full details in a separate digital event.

Watch a preview of how Pan America expands Jason Momoa’s passion for Harley-Davidson.

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