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News

Harley-Davidson’s Sport Glide brings riders the best of both worlds

Harley-Davidson’s Sport Glide brings riders the best of both worlds
Michelle Liew
November 23, 2017

Photo credits: Visordown

Just recently, American top gun Harley-Davidson has unveiled its new Sport Glide at the EICMA in Milan and it did indeed attract great response from the audience.

The bikes give riders the best of both worlds by combining the attitude of a cruiser with the style of a touring bike.

Photo credits: Ultimate Motorcycling

“We wanted to offer people a touring motorcycle that isn’t intimidating,” said Dave Latz, senior product manager for Harley.

“We wanted to offer something to the nontraditional touring rider that would allow them to get into the touring space, but also serve the need of touring riders who didn’t want to ride a full-sized touring bike anymore.”

Sport Glide

Photo credits: Harley-Davidson

Photo credits: Ultimate Motorcycling

Nonetheless, the firm announced the fall in their sales levels. Numbers dropped 6.9 per cent in the worldwide sales segment whereas 8.1 per cent dropped in the US sales.

“The continued weakness in the U.S. motorcycle industry only heightens our resolve and the intensity we are bringing to the quest to build the next generation of Harley-Davidson riders,” Matt Levatich, Harley president and chief executive, said at the time.

Photo credits: Harley-Davidson

“This is for people who aspire to Harley but didn’t see anything in the catalog that was just right for them,” said Paul James, Harley product portfolio manager.

It is said that the new Sports Glide will be able to revive the sales with its amazing attributes.

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News
November 23, 2017
Michelle Liew

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