• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

Lifestyle

Suzuki India introduces new campaign for Gixxer

Suzuki India introduces new campaign for Gixxer
Michelle Liew
August 29, 2017

Suzuki India introduces a new campaign for Gixxer

Gixxer

Photo credits: ZigWheels

Heads up! Suzuki Motorcycle India Private Limited (SIMPL), which is a subsidiary of the Suzuki Motorcycle Corporation, has introduced a new campaign called NotForEveryone for the Gixxer portfolio of motorcycles.

NotForEveryone is said to be a 360-degree pan-India campaign with major digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels.

Photo credits: BikeDekho.com

Photo credits: CarAndBike

“Moving away from the specification heavy content that dominates this category, with the new Gixxer TVC, we have taken a refreshingly new route to connect with our audiences by digging-out typecasts,” said Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL

“In a segment that is cluttered with sameness, Gixxers have always offered customers an alternative with its blend of unique styling and functional excellence. We are confident that this TVC will not only bring out the youth even closer to the Gixxer brand but will also inspire them to break away from the shackles of conformism,” he added.

Photo credits: Suzuki

“The campaign idea was born out of conversations with existing Gixxer owners. They all beamed a common passion around the bike, its looks and its performance. The other thing that clearly shined through is that they all are very proud of their unique choice,” said Kartik Iyer, CEO and Co-founder of Happy mcgarrybowen

“Our job was simple. Show the bike in all its glory and create a narrative that almost challenges the viewer. Taking on new-age stereotypes adds freshness to the campaign. Clearly, this bike is not for those who want to ride with the pack, but ahead of it.,“ he added.

Photo credits: CredR

Related Itemscampaignfeaturedgixxerindiasuzukisuzuki gixxer
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
Lifestyle
August 29, 2017
Michelle Liew

An avid fan of motorsports bringing you top-notch content from the two-wheeler world! Gear up for the latest updates and news with top speed delivery

Related Itemscampaignfeaturedgixxerindiasuzukisuzuki gixxer

More in Lifestyle

Yamaha to Debut All-New V4 MotoGP Engine at San Marino GP

Hazique ZairillAugust 27, 2025
Read More

Alvaro Bautista to Join Barni Spark Ducati for 2026 WorldSBK Season

Hazique ZairillAugust 27, 2025
Read More

Akrapovič: From Which Country? 

Hazique ZairillAugust 26, 2025
Read More

Jonathan Rea to Retire from WorldSBK at End of 2025

Michelle LiewAugust 25, 2025
Read More

Iker Lecuona Joins Aruba.it Racing – Ducati for 2026 WorldSBK

Michelle LiewAugust 25, 2025
Read More

3,000KM on a Yamaha LC135 V8: Nur Irfan Aqil’s First Ride to Thailand

Hazique ZairillAugust 25, 2025
Read More

Bezzecchi Third for Aprilia Racing as Martín Charges to Fourth in Hungary

Hazique ZairillAugust 25, 2025
Read More

Márquez Makes It Seven in a Row with Dominant Win in Hungary

Hazique ZairillAugust 25, 2025
Read More

iMotorbike Motor Day Sale Returns with Big Discounts and Exciting Prizes!

Hazique ZairillAugust 22, 2025
Read More

Police Offer 50% Discount on Summonses at RXZ Members 7.0 Gathering

Hazique ZairillAugust 22, 2025
Read More

MotoGP Hungary 2025: Balaton Park Debut

Michelle LiewAugust 21, 2025
Read More

Pol Espargaro Replaces Viñales at MotoGP Hungary 2025

Michelle LiewAugust 20, 2025
Read More
We want to buy your bike Join us on Telegram
Scroll for more
Tap

Join us on Facebook

  • Popular

  • Latest

  • Comments

  • 2025 Keeway XDV 180 Evo Adventure Scooter Launched in Malaysia
    Buyer's guideAugust 4, 2025
  • Yamaha PG-1 Review: A Chill Trail Bike That’s Seriously Fun
    Buyer's guideAugust 5, 2025
  • YADEA RS20 Electric Scooter Launched in Malaysia at RM4,998
    Buyer's guideAugust 18, 2025
  • Triumph Street Triple 765 RS Review: When Perfection Meets Performance
    Buyer's guideAugust 20, 2025
  • Mforce Unveils Yadea Velax Electric Scooter
    Buyer's guideAugust 11, 2025
  • QJMotor SRK250R Officially Launched in Malaysia at RM9,988
    Buyer's guideAugust 18, 2025
  • Special Number Plate Deal and Lucky 8 Promo This August 8th!
    Buyer's guideAugust 6, 2025
  • PIERER Mobility Restructures, Refocuses on Motorcycles
    NewsAugust 28, 2025
  • Nuen Moto N1-S: Vietnam’s Silent Scrambler
    NewsAugust 28, 2025
  • Maybank Backs Muangthai, Driving Motorcycle Financing
    NewsAugust 28, 2025
  • Rea & Gardner Fire Up Yamaha BLU CRU Master Camp
    NewsAugust 28, 2025
  • Motorcycle Ride-Hailing Booms in China’s Small Cities
    NewsAugust 27, 2025
  • Will the EU Mandate ADAS on Motorcycles by 2027?
    NewsAugust 27, 2025
  • Indian Motorcycles Sales Decline for Fourth Consecutive Year
    NewsAugust 27, 2025
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

  • Nena Maxberry says:

    Just curious what they would retail for

  • Adam Kenny says:

    RM4159 for the front fork is it?

Categories

  • Buyer's guide
    • First Rides & Reviews
    • Specs, Prices & Others
  • cafe racer malaysia murah
  • Campaign
  • CSR Programme
  • Electric Motorcycles
  • Electric Motorcycles
  • Industry
  • Industry
  • Kedai Motor
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
      • EICMa
    • Helmet
    • Motorsport
      • ARRC
      • CubPrix
      • Moto3
      • Motocross
      • MSBK
      • WSBK
    • Tips & Stories
    • Travel
  • Moto2
  • Motor Murah
  • News
    • Locals
    • MotoGP
    • Scoop
  • Review
  • Scoop
  • Scoop
  • SEO
  • Suzuka 8 Hours
  • Tips & Tricks

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

Confederate Motorcycles makes drastic name change
Triumph UK and South African importer part ways 
Nak Jual Beli Motor 😊 ?
WhatsApp
Hi iMotorbike 😊
Open chat