MV Agusta and Loncin to produce new range of bikes

Michelle Liew

July 26, 2019

MV Agusta and Chinese firm Locin have partnered up to develop a string of new bikes to expand their production.

2019 MV Agusta Brutale 1000 | Ducshop

MV Agusta has just signed a long-term strategic partnership with Loncin, a Chinese company. The two will be developing a new four-model range of MV Agusta bikes between 350 to 500cc. The Italian motorcycle manufacturer has hopped on the bandwagon of medium displacement bikes, which is dominated by big brands such as BMW, Triumph and Harley-Davidson. The two will also be coming up with new Voge brand bikes around 800cc.

MV Agusta will be benefitting from the Asian market. According to New Atlas, the entire American motorcycle market buys just under two million bikes a year. On the other hand, sales in Europe hit about 1.6 million units.

2019 F4 Claudio | Photo credits: Bikesrepublic

Compared to the Asian market, the numbers are less significant. Sales in India contributes more than 21 million motorcycles a year whereas China buys 15. Indonesia is buying 6.4 million, Vietnam caps a maximum sales unit of about 3.4 million.

As for Loncin, the brand will be able to display its quality production capabilities. Loncin will also be getting access to MV Agusta’s design team. One of Loncin’s consumer brands is called Voge, and Loncin has objectives to churn out something that is around the 800cc. This will be the key for the firm to make its way into the premium segment.

2019 Brutale 800 RC | Photo credits: Ducshop