Italian top gun Ducati marks overall increase in global sales for 2017

Michelle Liew

January 15, 2018

Photo credits: Total Motorcycle

2017 was certainly at its best for Ducati as the Italian firm managed to have an overall increase in global sales, with a marginal 0.7 per cent. We know what you’re thinking- it is such a minuscule increase. Despite that, the result is pretty good considering the whole motorcycle industry went down by 3.2 per cent.

Sales in its hometown Italy reached a mile high of 12 per cent and grew 1.3 per cent in the US. The US is Ducati’s biggest market but no doubt Italy is catching up with the numbers.

Photo credits: Total Motorcycle

According to the reports, Ducati’s sales were good in the smaller markets, hitting a record of 66 per cent increase in Argentina and 28.3 per cent in Spain whereas gaining 31 percent in China.

“2017 was another great year for Ducati, both commercially and racing-wise,” stated Claudio Domenicali, CEO of Ducati Motor Holding in a press release.

Photo credits: M&S Motorcycles

“We battled it out for the MotoGP title all the way to the last race, won six GPs and brought home the best results since 2009. Continuous renewal of the product range and a strong focus on creating motorcycles of the utmost quality has allowed us to keep on growing despite the problems affecting the world market.”

“I extend heartfelt thanks to all the men and women whose passion makes it possible, every day, to build these extraordinary bikes. Their work has made Ducati an emblem of Italian excellence”.

The brand is grown for eight consecutive years. Congratulations Ducati!