Zero Motorcycles begins production of its budget-friendly XB and XE models, aiming to make electric motorcycling accessible and affordable.

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For years, Zero Motorcycles has stood as the poster child for high-performance electric bikes: sleek, powerful, and priced like premium tech. But now, the brand is taking a sharp detour from its elite image with the rollout of its new XE and XB models. And it’s not just a product shift, it’s a philosophical one.
With production now in full swing, these smaller, cheaper bikes represent Zero’s clearest attempt yet to stop selling electric dreams and start delivering real-world rides that more people can actually afford.
The $20K Barrier Is Broken On Purpose
Let’s be honest: Zero’s flagship bikes have long been admired, but rarely bought by the average rider. With price tags in the $15,000–$25,000 range, they’ve stayed in the hands of enthusiasts or early adopters with deep pockets.
Now enter the Zero XB ($4,395 [~RM20,700]) and the slightly brawnier XE ($6,495 [~RM30,600]), both of which come in at a fraction of the cost, aimed at a very different audience. These aren’t bikes for flexing in the showroom. They’re for hitting the dirt, zipping through town, or getting hands-on experience without burning through your savings.

Designed in California, Built for Everyone
Yes, the parts and manufacturing lean on Asian supply chains. But Zero insists the engineering DNA still comes from its California-based design team. The bikes even carry simplified versions of the Z-Force powertrain system, the same one that powers their flagship models.
Sure, early prototype stickers at EICMA raised some eyebrows with misspelt labels and off-brand aesthetics, but six months later, the final production units are rolling off the line, and they seem far more polished.
Different Speeds, Same Intent
The Zero XE is the powerhouse of the pair, offering 21 hp and an 85 km/h top speed with a hefty 4.3 kWh removable battery. The XB is more about control than chaos — a 10 hp motor and a 2.4 kWh battery top it out at 45 km/h, with a range around 47 miles. That makes it a great learning platform or a no-nonsense commuter tool, especially in Europe, where both bikes are road-legal.
That legality edge, however, doesn’t extend to the U.S., where the lack of street homologation may clip the wings of an otherwise promising release. For now, the XB and XE remain off-road warriors stateside.

More Than a Bike for Zero, It’s a Strategy Shift
Zero isn’t abandoning its premium lineup. If anything, the XE and XB represent a feeder system — a way to get riders on electric saddles early and grow loyalty from the ground up.
This isn’t about shaving specs to hit a price point. It’s about meeting a market that’s long been priced out of electric motorcycles. The Sur Ron and Talaria crowd now have a new challenger with serious engineering behind it and a brand name with real weight.
The Bigger Picture: Electric for the Masses
By embracing affordability without sacrificing quality, Zero is betting on a future where electric motorcycling isn’t a niche, it’s the norm. The XE and XB may not break speed records, but they might just break down the barriers keeping electric two-wheelers from mass adoption.
Because sometimes, making a smarter bike isn’t about making it faster. It’s about making it possible.


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