Ducati Expands Factory Made Programme to Multistrada V4 Rally

Ducati’s Adventure touring flagship now offers near tailor-made customization directly from the factory.

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Ducati has officially extended its Ducati Factory Made (DFM) programme to the Multistrada V4 Rally, giving long-distance riders even greater freedom to personalise their motorcycle straight from the production line.

Designed for serious adventure touring, the Multistrada V4 Rally is already known for its 30-litre fuel tank, long-travel Adaptive DSS EVO suspension, high comfort levels, and the ability to tackle a wide range of terrains. With the addition of the DFM programme, Ducati is taking the model a step further by offering a more bespoke ownership experience.

Factory-level customisation with Ducati quality standards

Following the initial introduction of the Factory Made programme on the Multistrada V4 range, the inclusion of the V4 Rally signals Ducati’s continued push towards delivering factory-built custom motorcycles.

Every customised unit is assembled directly on the production line, ensuring consistent quality, precision, and reliability in line with Ducati’s manufacturing standards.

The programme allows riders to personalise both technical and aesthetic elements, starting with an extensive range of colour options.

Wide selection of colours and premium finishes

Customers can choose from multiple design collections, including:

• Icons colours, representing Ducati’s heritage
• Style series, featuring glossy finishes for a modern and refined look
• Sophistication collection, offering matte finishes for a more exclusive appearance

For those seeking a sportier edge, the Ducati Performance liveries deliver a technical and contemporary design, while the Ducati Corse liveries introduce bold, racing-inspired colour schemes that reflect the brand’s motorsport DNA.

Adding an extra layer of exclusivity, Ducati also offers Automobili Lamborghini Ad Personam colours, including Viola Pasifae, Arancio Xanto, and Blu Uranus.

Enhanced components and rider-focused options

Beyond aesthetics, the DFM programme also covers key components. The rear subframe can be specified in various finishes, including titanium, combining reduced weight with increased strength.

Customers can further customise their Multistrada V4 Rally with:

• Spoked wheels available in three variants
• Brembo Stylema brake calipers in multiple colour options
• A range of seat configurations
• Additional accessory packages tailored for touring needs

This wide selection allows riders to configure their motorcycle based on their travel style, comfort preferences, and performance requirements.

A new level of personalisation for adventure riders

With the Multistrada V4 Rally now part of the Ducati Factory Made programme, Ducati is reinforcing its commitment to delivering motorcycles that are not only high-performing but also deeply personal.

The move brings the brand closer to offering a true factory-custom experience, enabling riders to create a bike that reflects both their personality and their journey.