MForce Strengthens Strategic Partnership with Keeway Group Through Official Visit to Spain

The visit to Keeway Group’s European headquarters in Barcelona marks a new chapter in MForce’s global expansion and technological collaboration.

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MForce Bike Holdings Sdn. Bhd. has taken another significant step in strengthening its international partnerships through an official working visit to Keeway Group’s European headquarters in Barcelona, Spain. The visit highlights MForce’s ongoing commitment to fostering closer ties with one of the world’s leading motorcycle manufacturers while exploring new opportunities for collaboration in innovation, product development, and market expansion.

Led by Chief Operating Officer Mr. Asri Ahmad, the MForce delegation, which included several senior management members, was given an in-depth tour of Keeway’s key facilities, including its design centre, product development laboratory, and quality control department. The Barcelona headquarters serves as Keeway Group’s central hub for research, development, and global marketing, playing a crucial role in the creation of new motorcycle models for the international market.

During the visit, both companies engaged in strategic discussions focused on new model development, technology exchange, and regional distribution planning, particularly for the Southeast Asian market. MForce also sought insights into Keeway’s after-sales service operations in Europe, with plans to implement similar best practices in Malaysia to enhance customer satisfaction and strengthen consumer trust in MForce’s growing portfolio of motorcycle brands.

“This visit reflects MForce’s commitment to continuously reinforce international strategic relationships and elevate the level of innovation within the local motorcycle industry,” said Mr. Asri Ahmad. “Close collaboration with Keeway Group allows us to bring world-class technology and design to our customers in Malaysia and the region.”

Mr. Asri further revealed that this visit marks the beginning of a new phase in MForce’s global expansion strategy, adding that the company has already initiated plans to acquire a stake in a renowned European motorcycle brand. “This is the prelude to something much bigger. Our long-term goal is to strengthen our global presence and inject European expertise into MForce’s product development,” he explained.

The collaboration further cements MForce’s position as the official representative of Keeway Group in Southeast Asia, aligning with both companies’ shared vision of building a dynamic, innovative, and competitive global motorcycle network.

Through this strengthened partnership, MForce aims to continue delivering high-quality, high-performance motorcycles to Malaysian riders and beyond, setting new standards for innovation and excellence in the regional motorcycle industry.