• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

News

Damon Motorcycles Shifts Gears with New Prototype

Damon Motorcycles Shifts Gears with New Prototype
Michelle Liew
April 10, 2025

Damon Motorcycles teases a new prototype and a major shift beyond motorbikes, signaling a bold new direction in electric mobility.

Damon Motorcycles teases a new prototype and a major shift beyond motorbikes, signaling a bold new direction in electric mobility.

Subscribe to our Telegram channel for instant updates!

Damon Motorcycles, once seen as a revolutionary force in the world of electric superbikes, is back in the spotlight. But this time, the company’s plans hint at a future that might move far beyond just two wheels.

The Canadian startup has announced a new partnership with Engines Engineering, the Italian design house behind prototypes for brands like Benelli and MV Agusta. Together, they’re working on the HyperSport Race Programme — a project meant to push the limits of Damon’s signature technology.

But here’s the twist: It might not even be a traditional motorcycle.

Damon 2.0: A Strategic Reboot

Damon is undergoing a major overhaul internally dubbed “Damon 2.0”. Instead of focusing solely on high-performance electric bikes, the company is expanding into personal mobility, data intelligence, licensing and engineering services, and special projects.

Notably, Damon’s latest communications carefully avoid the word “motorcycle,” opting instead for phrases like “personal mobility solutions” and “technology with AI-based safety systems.” It’s a clear signal: Damon is aiming beyond superbikes, possibly into the world of electric scooters, micro-mobility devices, or even fully tech-driven platforms.

Citing reports like McKinsey’s analysis on micromobility — a term rarely associated with full-size motorcycles — Damon’s new strategy places it alongside other brands that have pivoted in response to the challenges of building consumer-ready electric bikes. Companies like Zero Motorcycles and the now defunct Energica have walked similar paths, transitioning toward supplying tech and services rather than relying only on vehicle sales.

Damon Motorcycles teases a new prototype and a major shift beyond motorbikes, signaling a bold new direction in electric mobility.

A New Prototype — But What Is It?

For now, Damon promises a new prototype within the next 12 months. Details are slim, and it remains unclear whether the final product will be a sleek new superbike, a futuristic scooter, or something entirely different — perhaps even a modular data platform on wheels.

One thing is certain: Damon doesn’t want to be remembered as just “the superbike company of the future that never arrived.” They want a new identity, one that fits into the broader electric mobility revolution.

Will Damon Deliver?

The stakes are high. In an industry where hype can quickly turn to skepticism, time is running out for empty promises. Damon’s next move will be crucial in proving whether their technology and vision can find a place in the fast-evolving world of electric mobility.

One thing’s for sure — the future of Damon Motorcycles won’t just be about motorcycles anymore.

Related Itemsdamon motorcyclesfeaturednewnews
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
News
April 10, 2025
Michelle Liew

An avid fan of motorsports bringing you top-notch content from the two-wheeler world! Gear up for the latest updates and news with top speed delivery

Related Itemsdamon motorcyclesfeaturednewnews

More in News

KTM confirms the arrival of the 990 RC R supersport this November, featuring 128 bhp, MotoGP-inspired aerodynamics, and advanced electronics to rival Yamaha’s R9 and Ducati’s Panigale V2.

KTM 990 RC R Set for November Launch

Michelle LiewOctober 15, 2025
Read More

SUPER73 Unveils Bold New MZFT E-Bike

Michelle LiewOctober 15, 2025
Read More

Ducati Lenovo Team Arrives in Australia with Bagnaia-Pirro Lineup

Michelle LiewOctober 15, 2025
Read More

Aprilia RSV4 X-GP Sells Out in 14 Days: A Global Phenomenon

Michelle LiewOctober 15, 2025
Read More

AEON Credit Powers Hakim Danish’s Moto3 Wildcard Debut

Hazique ZairillOctober 15, 2025
Read More

2026 KTM 990 RC R Breaks Cover: Specs, Features & Track-Ready Thrills

Hazique ZairillOctober 15, 2025
Read More

Dominique Aegerter Aiming to Return for the Season Finale in Jerez

Amzar HazeeqOctober 15, 2025
Read More

Aprilia Racing ready for the challenge in Australia

Hazique ZairillOctober 15, 2025
Read More

6 Best Motorcycle Helmets for Daily Use and Long Rides

Amzar HazeeqOctober 15, 2025
Read More

47th ASEAN Summit 2025: Major Road Closures, From 26 until 28 October 

Hazique ZairillOctober 15, 2025
Read More

Polaris Hands Over Majority of Indian Motorcycle to Carolwood LP

Michelle LiewOctober 14, 2025
Read More

1,114 Nangka Residents Get Licences Under MyLesen B2

Michelle LiewOctober 14, 2025
Read More
We want to buy your bike Join us on Telegram
Scroll for more
Tap

Join us on Facebook

  • Popular

  • Latest

  • Comments

  • RON95 at RM1.99 for All Malaysians
    IndustrySeptember 22, 2025
  • 47th ASEAN Summit 2025: Major Road Closures, From 26 until 28 October 
    EventsOctober 15, 2025
  • Honda Sweeps St. Louis SMX to Lead Both Title Fights
    MotorsportSeptember 16, 2025
  • Honda E-Clutch Review: 2025 CB650R and CBR650R Put to the Test
    Buyer's guideSeptember 17, 2025
  • Honda Unveils First Electric Naked Motorcycle “WN7” in Europe
    Buyer's guideSeptember 19, 2025
  • SYM Launches VFE 185i for Malaysian Market at RM9,988
    Buyer's guideOctober 1, 2025
  • Hakim Danish and Qabil Irfan Deliver Historic 2025 Season
    LifestyleSeptember 17, 2025
  • KTM confirms the arrival of the 990 RC R supersport this November, featuring 128 bhp, MotoGP-inspired aerodynamics, and advanced electronics to rival Yamaha’s R9 and Ducati’s Panigale V2.
    KTM 990 RC R Set for November Launch
    NewsOctober 15, 2025
  • SUPER73 Unveils Bold New MZFT E-Bike
    NewsOctober 15, 2025
  • Ducati Lenovo Team Arrives in Australia with Bagnaia-Pirro Lineup
    NewsOctober 15, 2025
  • Aprilia RSV4 X-GP Sells Out in 14 Days: A Global Phenomenon
    NewsOctober 15, 2025
  • AEON Credit Powers Hakim Danish’s Moto3 Wildcard Debut
    LocalsOctober 15, 2025
  • 2026 KTM 990 RC R Breaks Cover: Specs, Features & Track-Ready Thrills
    Buyer's guideOctober 15, 2025
  • Dominique Aegerter Aiming to Return for the Season Finale in Jerez
    EventsOctober 15, 2025
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

  • Nena Maxberry says:

    Just curious what they would retail for

  • Adam Kenny says:

    RM4159 for the front fork is it?

Categories

  • Buyer's guide
    • First Rides & Reviews
    • Specs, Prices & Others
  • cafe racer malaysia murah
  • Campaign
  • CSR Programme
  • Electric Motorcycles
  • Electric Motorcycles
  • Industry
  • Industry
  • Kedai Motor
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
      • EICMa
    • Helmet
    • Motorsport
      • ARRC
      • CubPrix
      • EWC
      • Moto3
      • Motocross
      • MSBK
      • WSBK
    • Tips & Stories
    • Travel
  • Moto2
  • Motor Murah
  • News
    • Locals
    • MotoGP
    • Scoop
  • Review
  • Scoop
  • Scoop
  • SEO
  • Suzuka 8 Hours
  • Tips & Tricks

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

Verge TS Pro Breaks Electric Motorcycle Record
Cub Prix Championship Ignites 2025 Season With Bold New Changes
Nak Jual Beli Motor 😊 ?
WhatsApp
Hi iMotorbike 😊
Open chat