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News

Ather Energy Plans Affordable EL Platform and Electric Motorcycles

Ather Energy Plans Affordable EL Platform and Electric Motorcycles
Michelle Liew
April 26, 2025

Ather Energy is developing the new EL platform for affordable e-scooters and preparing to enter the electric motorcycle market.

Ather Energy is developing the new EL platform for affordable e-scooters and preparing to enter the electric motorcycle market.

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Ather Energy, one of India’s leading electric mobility startups, has officially confirmed development of a new low-cost platform called EL, aimed at making its electric two-wheelers more accessible. The announcement came during the company’s IPO launch event, highlighting Ather’s strategic expansion into broader market segments.

A More Affordable Lineup

Ather’s new EL platform is in development and will support a range of affordable e-scooters positioned below the 450X and Rizta. While no timeline is confirmed, the launch is expected within the next few years.

The move signals Ather’s intent to widen its customer base and better compete in a price-sensitive market. Ather is offering electric scooters that maintain strong performance and design quality at a lower total cost of ownership.

Ather Eyes the Electric Motorcycle Market

Alongside the EL platform announcement, Ather Energy also reaffirmed its plans to enter the electric motorcycle segment. First hinted at in 2023, the company has now revealed that it is actively developing electric bikes targeted at the 125cc to 300cc segment. It is a space traditionally dominated by high-volume petrol motorcycles in India.

Although details are scarce, Ather’s move into electric motorcycles could reshape the mid-range market with sustainable, high-performance options.

Looking Ahead

The new EL platform and electric motorcycle plans mark a major step for Ather Energy as it moves beyond the premium scooter segment. Focused on mass-market adoption, Ather aims to drive the shift toward cleaner, more accessible electric mobility.

More details on the scooters and motorcycles — including design, features, and launch timelines — will emerge as development advances.

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News
April 26, 2025
Michelle Liew

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