• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

News

Ducati’s 2024 Sales Decline: Can New Strategies Help?

Ducati’s 2024 Sales Decline: Can New Strategies Help?
Michelle Liew
March 7, 2025

Ducati’s global registrations dropped 4.6% in 2024, returning to 2015 levels. Can new strategies like motocross production reverse the decline?

Subscribe to our Telegram channel for instant updates!

Ducati has faced another year of declining global registrations in 2024, marking a continued slowdown in its sales performance. Following a dip in 2023, global registrations reached just over 54,000 units, reflecting a 4.6% decline compared to the previous year. This drop places Ducati’s performance back at 2015 levels, with the Scrambler family experiencing the sharpest decline in its lineup.

A Decade of Stagnation Amid a Growing Premium Market

Over the past ten years, Ducati’s global sales have remained relatively stable within the 50,000–60,000 range. However, while the overall premium motorcycle segment has grown significantly worldwide, with competitors like BMW, Triumph, Aprilia, and KTM expanding their sales, Ducati has struggled to keep pace. Among its direct competitors, only Harley-Davidson has also seen a decline.

Ducati first surpassed 40,000 sales in 2000 and had to wait until 2015 to cross the 50,000 mark, a milestone achieved due to the global launch of the Scrambler family. However, this expansion had only a temporary and marginal effect, as Ducati’s sales peaked at 60,256 units in 2022, the brand’s first and only year exceeding 60,000 units. Since then, sales have been declining, bringing Ducati back to mid-2010s levels.

Ducati's global registrations dropped 4.6% in 2024, returning to 2015 levels. Can new strategies like motocross production reverse the decline?

Scrambler’s Decline Hits Ducati Hard

In 2024, Ducati’s global registrations fell to just over 54,000 units, with the Scrambler lineup seeing the most significant drop. Scrambler models accounted for only 11.9% of Ducati’s total sales, a stark contrast to the 21.4% share in 2015. This decline suggests that the initial appeal of the Scrambler family has faded, and Ducati has struggled to maintain strong demand for these models.

Regional Trends: Stability in the West, Decline in Asia

Sales in Europe and North America remained relatively stable in 2024, showing resilience in Ducati’s traditional strongholds. However, the brand experienced declines across all Asian markets, raising concerns about its ability to maintain a global presence and compete effectively in regions with high-growth potential.

Ducati's global registrations dropped 4.6% in 2024, returning to 2015 levels. Can new strategies like motocross production reverse the decline?

Can Motocross Be Ducati’s Comeback Strategy?

Amid the slowdown, Ducati is reportedly beginning production of its new motocross lineup, marking a potential strategic shift. The introduction of motocross models could diversify Ducati’s offerings, attract new customers, and provide a fresh revenue stream. However, it remains uncertain whether this move will be enough to counteract the declining trend in its core markets.

What’s Next for Ducati?

To regain momentum, Ducati may need to:

  • Expand its model lineup beyond traditional segments to capture new customer bases.
  • Strengthen its presence in Asia, where it has been losing ground.
  • Revitalize the Scrambler lineup or introduce new lifestyle-oriented models.
  • Capitalize on motocross production by entering off-road markets with a compelling product range.

While Ducati remains an iconic brand in the premium motorcycle market, its recent struggles highlight the need for innovation and strategic adaptation. Whether the motocross expansion will be enough to turn things around remains to be seen.

Related Itemsducatifeaturednewnewssales
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
News
March 7, 2025
Michelle Liew

An avid fan of motorsports bringing you top-notch content from the two-wheeler world! Gear up for the latest updates and news with top speed delivery

Related Itemsducatifeaturednewnewssales

More in News

Kove 450R Review: The New Midweight Inline-Four Contender 

Hazique ZairillOctober 8, 2025
Read More

Ducati Unveils 2026 Multistrada V4 Rally

Michelle LiewOctober 8, 2025
Read More

Scooters Surge in 2025 Australian Motorcycle Sales

Michelle LiewOctober 8, 2025
Read More

Honda Faces Electric Threat in Vietnam

Michelle LiewOctober 8, 2025
Read More

Honda HRC Back to Full Force for Estoril WorldSBK

Michelle LiewOctober 8, 2025
Read More

Rabat and Lopes Geared Up for the Penultimate WorldSBK Round at Estoril

Amzar HazeeqOctober 8, 2025
Read More

PETRONAS MIE Racing Honda Gears Up for Estoril with SSP Riders Toba and Norrodin

Amzar HazeeqOctober 8, 2025
Read More

Gardner and Aegerter Ready to End the WorldSBK Season on a High at Estoril

Amzar HazeeqOctober 8, 2025
Read More

Ryo Mizuno Joins JDT Racing Team as Wildcard for ARRC Sepang Round

Hazique ZairillOctober 8, 2025
Read More

KOVE Moto Officially Lands in Malaysia with the 800X GT and 450R

Hazique ZairillOctober 8, 2025
Read More

Trevor DTRe Vince: The Electric Scrambler with Belgian Soul

Michelle LiewOctober 7, 2025
Read More

Emma Watson’s Motorcycle Exit Steals the Show at Paris FW

Michelle LiewOctober 7, 2025
Read More
We want to buy your bike Join us on Telegram
Scroll for more
Tap

Join us on Facebook

  • Popular

  • Latest

  • Comments

  • MotoGP to Kick Off 2026 Season with Global Launch in Singapore
    EventsSeptember 10, 2025
  • Moda Launches Affordable Moca Scooter in Malaysia
    Buyer's guideSeptember 10, 2025
  • Royal Enfield Guerrilla 450 Review: The Most Un-Royal Enfield Ever
    Buyer's guideSeptember 9, 2025
  • Yamaha Unveils V4-Powered YZR-M1, Set for San Marino GP Wild-Card Debut
    MotoGPSeptember 12, 2025
  • Italjet Dragster 300 Officially Launched in Malaysia, Priced from RM37,800 
    Buyer's guideSeptember 9, 2025
  • Yamaha R9 Delivers World Supersport Manufacturers’ Title in Debut Season
    MotorsportSeptember 9, 2025
  • Modenas Celebrates 30th Anniversary with Launch of Elit 150S Scooter
    Buyer's guideSeptember 14, 2025
  • Kove 450R Review: The New Midweight Inline-Four Contender 
    Buyer's guideOctober 8, 2025
  • Ducati Unveils 2026 Multistrada V4 Rally
    NewsOctober 8, 2025
  • Scooters Surge in 2025 Australian Motorcycle Sales
    NewsOctober 8, 2025
  • Honda Faces Electric Threat in Vietnam
    NewsOctober 8, 2025
  • Honda HRC Back to Full Force for Estoril WorldSBK
    NewsOctober 8, 2025
  • Rabat and Lopes Geared Up for the Penultimate WorldSBK Round at Estoril
    LifestyleOctober 8, 2025
  • PETRONAS MIE Racing Honda Gears Up for Estoril with SSP Riders Toba and Norrodin
    EventsOctober 8, 2025
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

  • Nena Maxberry says:

    Just curious what they would retail for

  • Adam Kenny says:

    RM4159 for the front fork is it?

Categories

  • Buyer's guide
    • First Rides & Reviews
    • Specs, Prices & Others
  • cafe racer malaysia murah
  • Campaign
  • CSR Programme
  • Electric Motorcycles
  • Electric Motorcycles
  • Industry
  • Industry
  • Kedai Motor
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
      • EICMa
    • Helmet
    • Motorsport
      • ARRC
      • CubPrix
      • EWC
      • Moto3
      • Motocross
      • MSBK
      • WSBK
    • Tips & Stories
    • Travel
  • Moto2
  • Motor Murah
  • News
    • Locals
    • MotoGP
    • Scoop
  • Review
  • Scoop
  • Scoop
  • SEO
  • Suzuka 8 Hours
  • Tips & Tricks

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

Harley-Davidson’s Performance Touring Surprise in Las Vegas
P3’s SPARQ OS: A Game-Changer for Motorcycle Infotainment
Nak Jual Beli Motor 😊 ?
WhatsApp
Hi iMotorbike 😊
Open chat