• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

News

LiveWire’s Alpinista: A Bold New Chapter or a Familiar Misstep

LiveWire’s Alpinista: A Bold New Chapter or a Familiar Misstep
Michelle Liew
January 7, 2025

Explore LiveWire’s latest electric motorcycle, the Alpinista. Learn about its features, range limitations, marketing challenges, and future prospects.

LiveWire’s Alpinista: A Bold New Chapter or a Familiar Misstep
Source: LiveWire

Subscribe to our Telegram channel for instant updates!

The Harley-Davidson LiveWire made an impressive debut with undeniable power, remarkable poise, and a sleek design that attracted attention. Despite these strengths, it faced significant challenges, including underwhelming brakes, limited range, and a prohibitive price tag. Initially priced at $30,000, the bike struggled to find buyers. This lead to low market demand and signalling the beginning of LiveWire’s financial difficulties.

Now, LiveWire is set to launch a new model, the Alpinista, based on the S2 platform. However, questions remain about the intended audience for this motorcycle and whether the brand has a clear direction.

LiveWire’s Ongoing Challenges

LiveWire currently faces multiple hurdles. The company has experienced substantial financial losses and moved its operations back to Harley-Davidson’s main campus. It also merged executive functions with its parent company. Sales remain sluggish, and many motorcycles sold have been recalled for various issues, ranging from minor defects to critical failures.

Despite these setbacks, LiveWire’s motorcycles have shown potential. Electric motorcycles offer a unique riding experience, particularly suited for short, recreational rides. However, LiveWire’s marketing efforts for the Alpinista highlight a recurring issue—promoting the bike for scenarios it may not be well-equipped to handle.

Marketing Versus Reality

The promotional materials for the Alpinista were shot in Northern Utah, an area known for its scenic mountain roads and breathtaking views. The region provides an attractive backdrop for showcasing motorcycles. However, the practicality of riding an electric motorcycle in such terrain is questionable. Electric motorcycles, including models like the Zero FX and DSR/X, often struggle with range in mountainous areas, making long-distance rides impractical.

Even under moderate riding conditions, the battery range of electric motorcycles can be insufficient. The Alpinista, with a combined range of just 77 miles, may not meet the expectations set by its promotional campaign. Marketing the bike for mountain adventures could lead to dissatisfaction among potential buyers who experience range limitations firsthand.

The Road Ahead for LiveWire

The upcoming launch of the S2 Alpinista on January 15th is a pivotal moment for LiveWire. To succeed, the brand must align its product capabilities with the promises made in its marketing efforts. Delivering a motorcycle that meets or exceeds expectations is essential to rebuilding consumer trust and improving sales performance.

Electric motorcycles have a place in the future of transportation, but widespread adoption requires overcoming current limitations in battery range and infrastructure. LiveWire’s ability to innovate and address these challenges will determine its long-term viability in the market.

The debut of the Alpinista will offer further insight into LiveWire’s strategy and whether the company can overcome its current obstacles. More details about the new model will soon be revealed, shedding light on its potential impact on the electric motorcycle landscape.

Related Itemsalpinistafeaturedharleyharley davidsonLiveWirenewnews
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
News
January 7, 2025
Michelle Liew

An avid fan of motorsports bringing you top-notch content from the two-wheeler world! Gear up for the latest updates and news with top speed delivery

Related Itemsalpinistafeaturedharleyharley davidsonLiveWirenewnews

More in News

Triumph Thruxton 400 Debuts with Classic Cafe Racer Style

Michelle LiewAugust 13, 2025
Read More

Why Electric Motorcycles Are the Future of Riding

Michelle LiewAugust 13, 2025
Read More

TDK Ventures Backs Ultraviolette’s Electric Motorcycle Push

Michelle LiewAugust 13, 2025
Read More

Ducati Chases 10th Straight Victory at Austria’s Red Bull Ring

Michelle LiewAugust 13, 2025
Read More

Harley-Davidson Bets on Budget Market with 2026 Sprint

Michelle LiewAugust 12, 2025
Read More

Hunter Lawrence Takes First 450 Pro Motocross Win

Michelle LiewAugust 12, 2025
Read More

MotoE Title Fight Wide Open as Austria Hosts Round 3

Michelle LiewAugust 12, 2025
Read More

Honda HRC Castrol Ready for MotoGP Return at Austrian GP

Michelle LiewAugust 12, 2025
Read More

Danilo Petrucci to Join ROKiT BMW Motorrad WorldSBK Team in 2026

Hazique ZairillAugust 12, 2025
Read More

Bezzecchi and Martín Return from Summer Break for Austrian GP

Hazique ZairillAugust 12, 2025
Read More

Vialle Takes 250MX Podium, Sexton Wins Moto 1 at Ironman

Michelle LiewAugust 11, 2025
Read More

Barcia Takes Ninth Overall at Ironman National

Michelle LiewAugust 11, 2025
Read More
We want to buy your bike Join us on Telegram
Scroll for more
Tap

Join us on Facebook

  • Popular

  • Latest

  • Comments

  • Allianz Motor Insurance
    Allianz Motor Insurance: Policy Features (Malaysia)
    Buyer's guideJuly 17, 2025
  • Zurich Motorcycle Insurance
    Zurich Motorcycle Insurance: Policy Features (Malaysia)
    Buyer's guideJuly 17, 2025
  • 2025 Keeway XDV 180 Evo Adventure Scooter Launched in Malaysia
    Buyer's guideAugust 4, 2025
  • 2025 Honda ADV350 Launched in Malaysia with New Tech and Features
    Buyer's guideJuly 22, 2025
  • Yamaha PG-1 Review: A Chill Trail Bike That’s Seriously Fun
    Buyer's guideAugust 5, 2025
  • iMotorbike Opens New Showroom in Johor Bahru
    Buyer's guideJuly 24, 2025
  • Blueshark Launches SoloEra Solo 1C EV Scooter for Just RM599 with MARiiCas Rebate
    Buyer's guideJuly 15, 2025
  • Triumph Thruxton 400 Debuts with Classic Cafe Racer Style
    NewsAugust 13, 2025
  • Why Electric Motorcycles Are the Future of Riding
    NewsAugust 13, 2025
  • TDK Ventures Backs Ultraviolette’s Electric Motorcycle Push
    NewsAugust 13, 2025
  • Ducati Chases 10th Straight Victory at Austria’s Red Bull Ring
    MotorsportAugust 13, 2025
  • Harley-Davidson Bets on Budget Market with 2026 Sprint
    NewsAugust 12, 2025
  • Hunter Lawrence Takes First 450 Pro Motocross Win
    MotorsportAugust 12, 2025
  • MotoE Title Fight Wide Open as Austria Hosts Round 3
    MotorsportAugust 12, 2025
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

  • Nena Maxberry says:

    Just curious what they would retail for

  • Adam Kenny says:

    RM4159 for the front fork is it?

Categories

  • Buyer's guide
    • First Rides & Reviews
    • Specs, Prices & Others
  • cafe racer malaysia murah
  • Campaign
  • CSR Programme
  • Electric Motorcycles
  • Electric Motorcycles
  • Industry
  • Industry
  • Kedai Motor
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
      • EICMa
    • Helmet
    • Motorsport
      • ARRC
      • CubPrix
      • Moto3
      • Motocross
      • MSBK
      • WSBK
    • Tips & Stories
    • Travel
  • Moto2
  • Motor Murah
  • News
    • Locals
    • MotoGP
    • Scoop
  • Review
  • Scoop
  • Scoop
  • Suzuka 8 Hours
  • Tips & Tricks

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

Moda Debuts in Malaysia with the Launch of Sporter-S Scooter
Android Auto Could Soon Support Motorcycles with New UI
Nak Jual Beli Motor 😊 ?
WhatsApp
Hi iMotorbike 😊
Open chat