• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

News

LiveWire’s Alpinista: A Bold New Chapter or a Familiar Misstep

LiveWire’s Alpinista: A Bold New Chapter or a Familiar Misstep
Michelle Liew
January 7, 2025

Explore LiveWire’s latest electric motorcycle, the Alpinista. Learn about its features, range limitations, marketing challenges, and future prospects.

LiveWire’s Alpinista: A Bold New Chapter or a Familiar Misstep
Source: LiveWire

Subscribe to our Telegram channel for instant updates!

The Harley-Davidson LiveWire made an impressive debut with undeniable power, remarkable poise, and a sleek design that attracted attention. Despite these strengths, it faced significant challenges, including underwhelming brakes, limited range, and a prohibitive price tag. Initially priced at $30,000, the bike struggled to find buyers. This lead to low market demand and signalling the beginning of LiveWire’s financial difficulties.

Now, LiveWire is set to launch a new model, the Alpinista, based on the S2 platform. However, questions remain about the intended audience for this motorcycle and whether the brand has a clear direction.

LiveWire’s Ongoing Challenges

LiveWire currently faces multiple hurdles. The company has experienced substantial financial losses and moved its operations back to Harley-Davidson’s main campus. It also merged executive functions with its parent company. Sales remain sluggish, and many motorcycles sold have been recalled for various issues, ranging from minor defects to critical failures.

Despite these setbacks, LiveWire’s motorcycles have shown potential. Electric motorcycles offer a unique riding experience, particularly suited for short, recreational rides. However, LiveWire’s marketing efforts for the Alpinista highlight a recurring issue—promoting the bike for scenarios it may not be well-equipped to handle.

Marketing Versus Reality

The promotional materials for the Alpinista were shot in Northern Utah, an area known for its scenic mountain roads and breathtaking views. The region provides an attractive backdrop for showcasing motorcycles. However, the practicality of riding an electric motorcycle in such terrain is questionable. Electric motorcycles, including models like the Zero FX and DSR/X, often struggle with range in mountainous areas, making long-distance rides impractical.

Even under moderate riding conditions, the battery range of electric motorcycles can be insufficient. The Alpinista, with a combined range of just 77 miles, may not meet the expectations set by its promotional campaign. Marketing the bike for mountain adventures could lead to dissatisfaction among potential buyers who experience range limitations firsthand.

The Road Ahead for LiveWire

The upcoming launch of the S2 Alpinista on January 15th is a pivotal moment for LiveWire. To succeed, the brand must align its product capabilities with the promises made in its marketing efforts. Delivering a motorcycle that meets or exceeds expectations is essential to rebuilding consumer trust and improving sales performance.

Electric motorcycles have a place in the future of transportation, but widespread adoption requires overcoming current limitations in battery range and infrastructure. LiveWire’s ability to innovate and address these challenges will determine its long-term viability in the market.

The debut of the Alpinista will offer further insight into LiveWire’s strategy and whether the company can overcome its current obstacles. More details about the new model will soon be revealed, shedding light on its potential impact on the electric motorcycle landscape.

Related Itemsalpinistafeaturedharleyharley davidsonLiveWirenewnews
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
News
January 7, 2025
Michelle Liew

An avid fan of motorsports bringing you top-notch content from the two-wheeler world! Gear up for the latest updates and news with top speed delivery

Related Itemsalpinistafeaturedharleyharley davidsonLiveWirenewnews

More in News

Alex Marquez Suffers Broken Hand in Dutch GP Crash

Hazique ZairillJuly 4, 2025
Read More

Jorge Martin’s 2026 Move Blocked Over Aprilia Contract

Michelle LiewJuly 2, 2025
Read More

India’s Gojek Moment? MoRTH Greenlights Bike Taxis

Michelle LiewJuly 2, 2025
Read More

Shoei J.O2 Helmet Combines Retro Style with Modern Safety

Michelle LiewJuly 2, 2025
Read More

Hakim Danish Gears Up for Magny-Cours Debut

Michelle LiewJuly 2, 2025
Read More

The importance of Wearing Gloves While Riding Motorcycle

Hazique ZairillJuly 2, 2025
Read More

Why ABS Matters: Life-Saving Tech Now Mandatory on Malaysian Motorcycles

Hazique ZairillJuly 2, 2025
Read More

FEAR-NONE Unleashes Summer 2025 Biker Collection

Michelle LiewJuly 1, 2025
Read More

Maeving RM1S Redefines the Electric Motorcycle

Michelle LiewJuly 1, 2025
Read More

Ruroc Raises the Bar with the Eox Carbon Helmet

Michelle LiewJuly 1, 2025
Read More

Kawasaki Unveils Hydrogen-Powered Motorcycle at Suzuka

Michelle LiewJuly 1, 2025
Read More

Diogo Moreira Marks As First Ever Brazilian Moto2 Winner 

Hazique ZairillJuly 1, 2025
Read More
We want to buy your bike Join us on Telegram
Scroll for more
Tap

Join us on Facebook

  • Popular

  • Latest

  • Comments

  • Motorcycle Loan Calculator & Motorcycle Rates Malaysia
    Buyer's guideJuly 1, 2025
  • Indian Motorcycle Officially Launched in Malaysia
    Buyer's guideJune 23, 2025
  • 6 Best Cruiser Motorcycles in Malaysia You Can Get Your Hands On
    Buyer's guideJune 19, 2025
  • Hanway Heritage 400 Review: A Budget Bobber That Turns Heads
    Buyer's guideJune 30, 2025
  • YADEA GT20 Debuts in Malaysia: Price Starts at RM4,998
    Buyer's guideJune 18, 2025
  • Yamaha Y15ZR V2 Review: Still the People’s Moped After All These Years
    Buyer's guideJune 13, 2025
  • Kawasaki Corleo: The Four-Legged Ride of the Future
    NewsJune 25, 2025
  • Alex Marquez Suffers Broken Hand in Dutch GP Crash
    MotoGPJuly 4, 2025
  • Jorge Martin’s 2026 Move Blocked Over Aprilia Contract
    NewsJuly 2, 2025
  • India’s Gojek Moment? MoRTH Greenlights Bike Taxis
    NewsJuly 2, 2025
  • Shoei J.O2 Helmet Combines Retro Style with Modern Safety
    NewsJuly 2, 2025
  • Hakim Danish Gears Up for Magny-Cours Debut
    NewsJuly 2, 2025
  • The importance of Wearing Gloves While Riding Motorcycle
    LifestyleJuly 2, 2025
  • Why ABS Matters: Life-Saving Tech Now Mandatory on Malaysian Motorcycles
    Buyer's guideJuly 2, 2025
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

  • Nena Maxberry says:

    Just curious what they would retail for

  • Adam Kenny says:

    RM4159 for the front fork is it?

Categories

  • Buyer's guide
    • First Rides & Reviews
    • Specs, Prices & Others
  • cafe racer malaysia murah
  • CSR Programme
  • Electric Motorcycles
  • Electric Motorcycles
  • Industry
  • Industry
  • Kedai Motor
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
      • EICMa
    • Helmet
    • Motorsport
      • ARRC
      • CubPrix
      • Moto3
      • Motocross
      • MSBK
      • WSBK
    • Tips & Stories
    • Travel
  • Moto2
  • Motor Murah
  • News
    • Locals
    • MotoGP
    • Scoop
  • Review
  • Scoop
  • Scoop
  • Tips & Tricks

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

Moda Debuts in Malaysia with the Launch of Sporter-S Scooter
Android Auto Could Soon Support Motorcycles with New UI
Nak Jual Beli Motor 😊 ?
WhatsApp
Hi iMotorbike 😊
Open chat