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News

Malaysian e-commerce platform Dreamshop to include Royal Enfield models

Malaysian e-commerce platform Dreamshop to include Royal Enfield models
Michelle Liew
May 24, 2022

Customers can now shop and purchase their favourite Royal Enfiled ride in monthly 0% interest-free easy payment plans of up to 36 months exclusively from Dreamshop.

Royal Enfield

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Fresh from the success of its first two-wheeler brand collaboration just over six months ago, Dreamshop, Malaysia’s first e-commerce platform with an automotive category, has announced another exciting collaboration – with the iconic and distinguished Royal Enfield brand! 

Home to more than one billion products, Dreamshop announced its first automotive brand collaboration in October last year – the Italian luxury scooter brand, Vespa. Rosalie Lin, CEO of DCR Marketing, the parent company of Dreamshop said, “Collaborating with Vespa was one of our ways to make our customers’ dream purchases a reality. A convenient online facility and a 0% Easy Payment Plan from 10 banks proved to be the formula for success with 50 units of Vespa sold to date.”

“Therefore, we are extremely excited to introduce another iconic brand with an illustrious heritage to our customers at Dreamshop – The All-New Classic Royal Enfield, which has a cult following here in Malaysia. We believe that with the partnership of Didi Group, the official distributor of Royal Enfield brand in Malaysia and Maybank, Dreamshop would become the ideal platform for customers to purchase their new Royal Enfield ride,” added Lin.  

Dreamshop partners with ten (10) major banks in offering a hassle-free purchase with its 0% Easy Payment Plans of up to 36 months.

This would include Malayan Banking Bhd (Maybank), United Overseas Bank (M) Bhd, CIMB Bank Bhd, HSBC Bank Malaysia Bhd, Hong Leong Bank Bhd, Public Bank Bhd, RHB Bank Bhd, AmBank (M) Bhd, Standard Chartered Bank and OCBC Bank (Malaysia) Bhd. Customers can enjoy additional offers such as: 

  • The 1st 30 Maybank Premium cardmembers will get complimentary Royal Enfield merchandise worth RM300, complimentary Touch ‘n Go card worth RM300 and 15% OFF Royal Enfield merchandise. 
  • The 1st 30 customers for all other bank cardmembers except that Maybank Premium cardmembers will enjoy complimentary Touch ‘n Go card worth RM200. 

*Subject to terms & conditions

Five models of the iconic brand will be made available on Dreamshop: 

  1. Royal Enfield Classic 350 @ Price as low as RM 699
  2. Royal Enfield Meteor 350 @ Price as low as RM 723
  3. Royal Enfield Interceptor 650 @ Price as low as RM 984 per month 
  4. Royal Enfield Himalayan 411 @ Price as low as RM 877 per month 
  5. Royal Enfield Continental GT 650 @ Price as low as RM 1,038 per month 

*Above price stated for Peninsular Malaysia, selling price without insurance. 

In conjunction with this collaboration, Royal Enfield held an exclusive event for Maybank Premium Cardmembers on 22nd May 2022 which saw 1,000 bikers’ entourage riding their iconic Royal Enfield bikes. 

‘The Distinguished Gentleman’s Ride’ event was held at The Gasket Alley, Petaling Jaya with the theme ‘Ride for a Purpose’. This event was held on the same day worldwide with an objective to raise awareness for men’s health issues such as prostate cancer, mental health and suicide prevention programmes. Maybank Premium Cardmembers who attended the event enjoyed an up-close view of the latest Royal Enfield models and checked on their Maybank reward points while also getting to know other Royal Enfield fans. 

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Press release: Dreamshop

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May 24, 2022
Michelle Liew

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