Bajaj Auto takes on new identity as ‘The World’s Favourite Indian’

Michelle Liew

January 24, 2019

There is no doubt that Bajaj Auto deserves the identity of ‘The World’s Favourite Indian’ due to its tremendous sales in both the domestic and international market. Certainly, Bajaj Auto has become a global powerhouse since its early days in 2001. The firm has made great leaps in terms of technology and innovation in their designs. It has risen to be India’s no.1 motorcycle exporter. It is reported that 40% of its sales derive from the international market. With that, the firm had earned a total of US$ 13 billion (Rs 92,566 crore) of forex in the last 10 years. It also managed to break through 2 million units in international sales in 2018.  “Our international performance is validation of our strategy of focus and differentiation. Our unwavering commitment towards building the best motorcycles in the world through design, technology, quality and customer satisfaction have made us a truly global brand. Bajaj brand is not only The World’s Favourite Indian, but also perhaps the most illustrious ambassador for Make in India initiative of the Indian government.” “In only 17 years since the launch of the Pulsar, we have become the third-largest motorcycle manufacturer in the world, ahead of several Japanese and European brands that have been around for much longer. In any market around the world, when people think of motorcycles, they should think of Bajaj.