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Lifestyle

TVS releases Star City+ ad campaign featuring cricketer M.S. Dhoni

TVS releases Star City+ ad campaign featuring cricketer M.S. Dhoni
Michelle Liew
September 26, 2017

In case you missed out, TVS Motor Company has posted a new advertising campaign for its new dual tone special edition of the TVS Star City+.

The ad campaign features famous Indian cricketer and brand ambassador M.S. Dhoni.

M.S. Dhoni

Photo credits: Auto News Press

“Much like its users the TVS Star City+ has always stood for ‘Style’ backed by substance as it seamlessly blends superlative handling and mileage with eye catching styling. As the Star City+ consumer draws a second look of admiration, so does the new dual tone Star City+,” said Aniruddha Haldar, VP (marketing).

“We are confident that the DEKH DOBARA DEKH campaign, which is simple and sticky, will ensure that this festive season, the love for the brand will increase and so will its loyal consumer base.”

Photo credits: PriceIndia.in

M.S. Dhoni

Photo credits: Firstpost

“We came up with a simple idea for the most stylish bike in its category which now comes with dual-tone styling. ‘Dekh dobara dekh’ was an idea born out of interesting double-take situations that the new dual-tone styling seems to demand.” said Puneet Kapoor, ECD, McCann Bangalore.

“Our simple thought was pushed to the limits by Hungry Films to lend a magical feel to the narrative which will make you watch the ad much beyond dobara.”

Related Itemsbrand ambassadorcricketcricketerfeaturedindiams dhonitvstvs motor companytvs star city+
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Lifestyle
September 26, 2017
Michelle Liew

An avid fan of motorsports bringing you top-notch content from the two-wheeler world! Gear up for the latest updates and news with top speed delivery

Related Itemsbrand ambassadorcricketcricketerfeaturedindiams dhonitvstvs motor companytvs star city+

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