TrackXperience Secures BMW Dealership Sponsorship for 2026

TrackXperience partners with BMW Motorrad dealers to bring two BMW S 1000 RR superbikes to its 2026 track day and rider coaching events.

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Southern California track day organizer TrackXperience has announced a new sponsorship partnership with BMW Motorrad dealerships BMW Motorcycles of Riverside and New Century BMW Motorcycles for the 2026 season. The collaboration will bring two new BMW S 1000 RR superbikes into TrackXperience’s coaching and track-day programs.

Superbikes Join TrackXperience Events

As part of the partnership, the two BMW dealerships have supplied two 2026 BMW S 1000 RR motorcycles, which will appear at TrackXperience events throughout the year. The high-performance sportbikes will be used during track days for demonstrations and advanced one-on-one rider coaching sessions.

The S 1000 RR is widely known for its track-focused design, combining powerful performance with advanced electronics and rider-assistance technology. This makes it a natural fit for rider training environments where participants want to push their skills in a controlled setting.

Building Skills in a Safe Environment

According to TrackXperience CEO Jim Hoskins, the partnership aligns closely with the organization’s mission of helping riders improve safely.

Hoskins said the group aims to create an environment where riders can build skill, confidence, and speed while maintaining safety, and that working with BMW’s local dealerships supports the continued growth of the track-day community.

Participants attending TrackXperience events will be able to see the two S 1000 RR motorcycles in the paddock and on track during the 2026 season.

A Longstanding Track Day Organization

TrackXperience has been organizing track days and rider development programs since 2004, serving riders in Southern California and Nevada. The organization focuses on structured events, coaching, and a welcoming “zero-ego” environment designed to help riders progress at their own pace.

With BMW dealerships now supporting the program, the partnership highlights the growing collaboration between motorcycle retailers and track-day organizations to promote rider education and strengthen the sportbike community.