Yamaha accelerates production in response to Japan’s moped rule change, unveiling powerful small motorbikes for an upgraded riding experience.
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In response to a recent rule change in Japan that broadens the definition of mopeds, Yamaha Motor has announced plans to manufacture its own small motorbikes with engines up to 125 cubic centimeters (cc). The rule change permits moped license holders to operate cycles with larger engines, increasing the limit from 50 cc to 125 cc. This development opens up new opportunities for Yamaha to tap into a broader market segment. The company is gearing up to produce these enhanced mopeds at its overseas factories.
The amendment to the standards for mopeds in Japan is a significant shift that allows license holders to operate vehicles with more powerful engines. Previously, mopeds were limited to 50 cc engines, but the new regulations now permit engines of up to 125 cc. This expanded definition provides more flexibility for moped license holders. It also creates a market for Yamaha to produce small motorbikes tailored to this segment.
Yamaha Motor’s strategy for producing small motorbikes up to 125 cc involves leveraging its existing infrastructure in various overseas locations.
The company already manufactures small motorcycles in countries such as Indonesia, Taiwan, Thailand, Brazil, and others. Yamaha plans to base its new motorbikes on these existing models. It is likely to use its factories in Taiwan, Thailand, and Indonesia for production. These facilities have been primarily utilized for manufacturing two-wheelers bound for the Japanese market. They will now play a crucial role in meeting the increased demand resulting from the rule change.
Since 2018, Yamaha had outsourced the production of mopeds in the 50 cc class, a low-profit segment exclusive to the Japanese market, to Honda Motor. However, with the anticipated growth in demand for mopeds with larger engines, Yamaha has decided to take control of the production process. Yamaha President Yoshihiro Hidaka announced that Honda would cease the production of these 50 cc mopeds. This signals a transition from outsourcing to in-house production.
Yamaha’s decision to produce small motorbikes with engines up to 125 cc aligns with the evolving regulatory landscape in Japan.
By seizing the opportunity presented by the rule change, Yamaha aims to strengthen its position in the domestic market. It would focus on catering to the growing demand for mopeds with higher engine capacities. The shift from outsourcing to in-house production also reflects Yamaha’s commitment to optimizing its manufacturing processes. It would also maintain a competitive edge in the evolving two-wheeler industry.
In conclusion, Yamaha Motor’s strategic response to the rule change in Japan demonstrates its agility in adapting to market dynamics. By expanding its production capabilities for small motorbikes, Yamaha aims to capitalize on the newly defined moped standards and position itself as a key player in the evolving landscape of two-wheeler transportation.
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