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News

MV Agusta CEO addresses Russian-Ukraine conflict in an open letter

MV Agusta CEO addresses Russian-Ukraine conflict in an open letter
Michelle Liew
March 3, 2022

MV Agusta CEO Timur Sardarov, who is Russian, has strongly opposed the invasion and is the first to address the matter. Meanwhile, other firms have pulled their exports to Russia.

Timur Sardarov

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Early this month, MV Agusta CEO Timur Sardarov, a Russian national, addressed the ongoing tragic conflict between Russia and Ukraine. The Russian invasion of Ukraine has reached international headlines and many have taken the opportunity to voice out their thoughts on the current conflict. Sardarov stated that he does not want this war and that he believes that it is not the wish of the Russian people in general. His statement is emotional, direct, and unambiguous about his feelings on the matter. Just one day ago, Sardarov also uploaded another statement through his personal Instagram.

In an open letter, Sardarov pens down his thoughts and is the first CEO of any motorcycle OEM to do so. Many commenters have praised him for speaking up and not staying silent.


“Dear colleagues,

I would like to address you in these difficult times as I’m sure you are aware that there is a war inflaming between Russia and Ukraine. For me as a Russian it is the biggest tragedy of my 40 years of existence. I have never thought that I would feel so betrayed by the action of my own country.

I have a lot of friends in Ukraine and a lot of friends and family in Russia. During my upbringing and the upbringing of my parents we always considered each other as closest brother nations.

We had free movement between our cities, we never considered each other different. We supported each other, we fell in love with each other – before these horrific atrocities were conducted by the Russian regime.

All my family is shocked, all the people that I know are shocked, angry, and feel betrayed.

The repercussions for Europe and the whole world are very unpredictable.

The rhetoric that is coming out from the Russian and Western media are so polarised that it is making me sick. I believe that most of Russians also feel the same. Russians are a very proud nation and in our history no one has ever betrayed us more than this regime led by Putin.

My thoughts and prayers are going to all the Ukrainian people and the poor Russian soldiers, young boys that have been thrown into this brother-killing conflict.

Sorry for emotions, but I don’t have many people to express them to and I consider all of you my family.

Sincerely,

Timur Sardarov”

In other news, Harley-Davidson has stated that it would be suspending both its business and its shipment of motorcycles to Russia. It joins other automotive firms including Daimler, General Motors, and Ford in taking such action. However, the firm did not respond to any request for comment from the Reuters news agency about this decision. An analyst added that due to the high demand for Harley’s motorcycles in Europe, it would be fairly easy to divert shipments to its other European dealers.

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News
March 3, 2022
Michelle Liew

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