Motorsport

MotoGP extends exclusive partnership with Facebook for another year

Michelle Liew

May 27, 2021

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Dorna Sports and MotoGP have recently announced that they will continue with their partnership with Facebook in 2021. The new one-year deal sees the extension of an exclusive collaboration that began last season. As such, original MotoGP content will continue to be available on Facebook Watch, available globally. This gives fans all over the world a first-class top-quality virtual experience.

The videos on Facebook Watch, between three and seven minutes in length, are produced by MotoGP with riders and teams from across all three classes. From special interviews to behind-the-scenes content, compilations, highlights, and incredible archive footage from three decades of competition, fans can continue to enjoy hundreds of videos on Facebook Watch thanks to this contract extension. Facebook is a key platform for MotoGP’s global fanbase, with nearly 14 million fans already following the sport on the site.

Jerry Newman, Director of Sports Partnerships – EMEA at Facebook

“Fans on Facebook are seeking out MotoGP content and connecting with one another to extend their love of the sport beyond the track. In continuing this partnership, we’re looking forward to seeing even more exclusive interviews, highlights, and behind-the-scenes clips being made available to this community, as we deepen the social interaction between riders, teams, and fans in innovative new ways.”

Manel Arroyo, Chief Commercial Officer at Dorna Sports

“We are very happy to continue this important partnership with Facebook, which was a global first in motorsport when it began last year. MotoGP is committed to connecting to and engaging with our fans and giving them new ways to enjoy and interact with our content, making Facebook a perfect partner for our sport. It’s also a fantastic way to connect with new audiences, showing them the best of MotoGP with exclusive, showstopping content.”

Riders and teams are also able to crosspost – increasing reach throughout the paddock and fanbase – and some clips are also available on Instagram, ensuring the biggest audience for this innovative new wealth of digital content as MotoGP™ continues in its position as a world leader in motorsport social media.