After months of evaluation, Peter Harkin is the winner for the design contest for a future Ducati Scrambler.
Winning project from Peter Harkins | Photo credits: Ducati
The presentation of the new Scrambler Ducati 1100 PRO took place in February 2020 at the ArtCenter College of Design in Pasadena, California. Ducati had involved the students of the Californian institute with a contest to design a proposal for the Ducati Scrambler. After three months, the evaluation has been done. Ducati is all set to reward the students for their hard work.
Peter Harkins, who attends the design course at the Californian college, eventually won the contest. He will have the opportunity to carry out a training internship at the Ducati Design Center in Borgo Panigale.
Jeremy Faraud, Designer, and Andrea Ferraresi, Director of the Ducati Design Center, together with the Scrambler Ducati Brand Unit had judged the students’ works. The judgments are based on their future vision which is evident in the presentation of the project. Other factors are the quality of the technical drawings and their design style.
A total of 10 complete and original projects made it to the presentation with common features. Many students envisioned the future with an electric Scrambler Ducati version linked to urban mobility. Some cam up with all-round models which are more versatile and suitable for various situations. The winning project is more connected to the latter as it respects the true spirit of the brand.
“The collaboration with the ArtCenter College of Pasadena has given rise to an interesting exchange of experience with students from different cultural and academic backgrounds. They have reinterpreted our Scrambler Ducati in a creative way. They all have very distant points of view,” said Andrea Ferraresi, Ducati Design Center Director as quoted from Ducati.
“Peter Harkins was the best in transforming the brief into a decidedly spot-on project. His work proved to be particularly complete in the study of the proportions and in the development of the details.”
“The reinterpretation that he proposed takes its inspiration from the values of the brand. It maintains the typical stylistic canons of the Scrambler Ducati. This includes lightness, simplicity of lines and the headlamp. It is characterized by the unmistakable X, now recognized as the signature of the bike.”
“I am thankful to Ducati and ArtCenter for working together to provide this opportunity,” said Peter Harkins. “I am extremely excited to be working alongside such a talented group of designers at Ducati. Also, I look forward to learning new skills and techniques. Thank you to my classmates who pushed me to do better and to our teacher, Alex Earle, for inspiring us through his Powersports Class. This is a dream come true!”
Facebook
Instagram
X (Twitter)
YouTube
LinkedIn
RSS