Royal Enfield opens a new flagship store in Argentina

Bruno Gomes

March 14, 2018

Photo Credit: Royal Enfield

It seems that Royal Enfield’s plans to grow are going well, as the Indian motorcycle manufacturer, a division of Eicher Motors Ltd., just opened a new flagship store in Argentina, more specifically in the capital city of Buenos Aires.

With the new flagship store in Buenos Aires, Royal Enfield officially expands its influence in South America to three countries: Argentina, Brazil and Colombia. Globally, it reaches customers in more than 50 countries through more than 540 dealerships and 36 exclusive flagship stores.

From a strategic point of view, entering Argentina means that Royal Enfield now has presence in the second biggest market in Latin America, and that’ll help the brand to grow even more in terms of worldwide sales. Royal Enfield is doing really well, selling more than 660.000 bikes globally (2016-17 financial year) and the dealerships have so many customer requests that production had to be changed and ramped up to produce, by the end of 2018, up to 900.000 motorcycles just to meet demand across all markets.

Photo credit: Royal Enfield

As for the Buenos Aires flagship store, customers will find there the complete cruiser line-up with single-cylinder engines like the Bullet and Classic, both 500 cc, the café racer Continental GT with 535 cc, and also the medium size adventure bike Himalayan with 410 cc.

Rudratej Singh, President of Royal Enfield said “Royal Enfield is the fastest growing motorcycle brand in the world. Our approach in international markets has been to focus on key cities that strongly influence the motorcycling and lifestyle culture in the country. Our fast growing network of flagship stores are now present in nodal cities like London, Paris, Madrid, Barcelona and Melbourne to name a few. More recently our focus has been on fast emerging motorcycle markets, like South East Asia and Latin America. The flagship store in Buenos Aires fit right into our city-focused global expansion approach. We look forward to bringing the Royal Enfield world of pure motorcycling to Argentina that will enable us to realize our competitive potential in the second biggest motorcycle market in the South American region”.