• Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
imotorbike logo
  • Bikes for Sale
  • News
  • Buyer’s guide
    • Buy a Motorcycle
    • First Rides & Reviews
    • Specs, Prices & Others
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
    • Motorsport
    • Tips & Stories
    • Travel
  • Locals
  • Facebook

  • Instagram

  • X (Twitter)

  • YouTube

  • LinkedIn

  • RSS

News

BMW brings riders to a sweet escapade in new short film “The Someday Ride”

BMW brings riders to a sweet escapade in new short film “The Someday Ride”
Michelle Liew
February 28, 2018

https://youtu.be/7prFF6dC_ik

BMW just came out with a short film named The Someday Ride and is set to inspire motorcyclists in 2018 so that they would be able to appreciate the littlest things in life including family time and freedom.

Created by BMW Motorrad USA and M&C Saatchi LA, the short film depicts the story of a brother and a sister who are set off to freedom so that they can escape from the normal and busy world and their means of escape is no other than on a couple of BMW bikes.

The bikes, namely the R nineT and R1200 GS are ridden by the brother and sister for about 400 miles in four days through roads and vistas of Southern and Central California and into the Eastern Sierras.

Photo credits: Silodrome

 

“The film captures the magic of achieving the ride they always wanted. No excuses, no interruptions, just time spent appreciating the moment,” said BMW Motorrad USA.

“We wanted to tell people that getting out on that adventure you may have dreamt about is easier than you might think,” says Ron Tapia, M&C Saatchi LA Creative Director.

“The film was an exciting opportunity to speak to both legacy and new motorcyclists by taking them along for the ride – with a sister playfully pushing her younger brother to “take the leap” and beautiful BMW motorcycles to carry the story.”

 

Photo credits: HiConsumption

“One of our overarching objectives right now is to inspire a new era of riders,” says Michael Peyton, Vice President, BMW Motorrad USA.

“And while we’ve got the products and financing programs for them, it’s equally important that we’re speaking their language. The Someday Ride was the perfect answer to that challenge.

“With the broadest model range in our history, BMW Motorrad offers motorcycles for every riding preference and style – from touring to sport to urban mobility, and more. Plus, our 3asy Ride financing program can get riders on the bike of their dreams at a payment they’ve been dreaming of. It’s never been a better time to Make Life a Ride.”

Photo credits: Visordown

Related ItemsBMWbmw 1200 gsbmw motorrad usabmw r ninetfeaturednewvideoyoutube
To read the full story
login with google
login with facebook
or
Create an account for free
This won't cost you.
by clicking this button you agree to iMotorbike's visitor agreement
Already have an account? Sign in here
Click here to get notified on every new article
News
February 28, 2018
Michelle Liew

An avid fan of motorsports bringing you top-notch content from the two-wheeler world! Gear up for the latest updates and news with top speed delivery

Related ItemsBMWbmw 1200 gsbmw motorrad usabmw r ninetfeaturednewvideoyoutube

More in News

Norton Ends Commando 961 and V4 Models

Michelle LiewSeptember 3, 2025
Read More

Honda HRC Set for French WorldSBK Round

Michelle LiewSeptember 3, 2025
Read More

GYTR GRT Yamaha Ready for Magny-Cours Battle

Michelle LiewSeptember 3, 2025
Read More

Honda HRC Castrol Aim High at Catalan GP

Michelle LiewSeptember 3, 2025
Read More

EKVE Opens with 30-Day Free Ride for Public

Hazique ZairillSeptember 3, 2025
Read More

Luca Marini Extends MotoGP Stay with Honda Until 2026

Hazique ZairillSeptember 3, 2025
Read More

Aprilia Racing Heads to Barcelona with Full Line-up and Exclusive Bike Reveal

Hazique ZairillSeptember 3, 2025
Read More

PDRM Offers 50% Discount on Summonses Till September 16

Michelle LiewSeptember 3, 2025
Read More

QJMotor E-LTR 2025 Launched in Malaysia, Affordable EV Scooter at RM6,999 

Hazique ZairillSeptember 2, 2025
Read More

Herjun Atna Firdaus Seals Maiden SS600 Victory at Mandalika

Hazique ZairillSeptember 1, 2025
Read More

Azlan Shah Delivers Emotional National Day Victory at Mandalika

Hazique ZairillSeptember 1, 2025
Read More

Azlan Shah Kamaruzaman: Carrying Malaysia’s Flag with Pride

Hazique ZairillAugust 30, 2025
Read More
We want to buy your bike Join us on Telegram
Scroll for more
Tap

Join us on Facebook

  • Popular

  • Latest

  • Comments

  • YADEA RS20 Electric Scooter Launched in Malaysia at RM4,998
    Buyer's guideAugust 18, 2025
  • Buell Super Cruiser Breaks All the Cruiser Rules
    NewsAugust 23, 2025
  • Triumph Street Triple 765 RS Review: When Perfection Meets Performance
    Buyer's guideAugust 20, 2025
  • QJMotor SRK250R Officially Launched in Malaysia at RM9,988
    Buyer's guideAugust 18, 2025
  • Mforce Unveils Yadea Velax Electric Scooter
    Buyer's guideAugust 11, 2025
  • QJMotor Malaysia Launches SRK250S 
    Buyer's guideAugust 11, 2025
  • iMotorbike Celebrates Merdeka with Massive Discounts – 15 to 31 August 2025
    Buyer's guideAugust 15, 2025
  • Norton Ends Commando 961 and V4 Models
    NewsSeptember 3, 2025
  • Honda HRC Set for French WorldSBK Round
    NewsSeptember 3, 2025
  • GYTR GRT Yamaha Ready for Magny-Cours Battle
    NewsSeptember 3, 2025
  • Honda HRC Castrol Aim High at Catalan GP
    MotorsportSeptember 3, 2025
  • EKVE Opens with 30-Day Free Ride for Public
    IndustrySeptember 3, 2025
  • Luca Marini Extends MotoGP Stay with Honda Until 2026
    MotoGPSeptember 3, 2025
  • Aprilia Racing Heads to Barcelona with Full Line-up and Exclusive Bike Reveal
    MotoGPSeptember 3, 2025
  • MV Agusta Lucky Explorer Project 9.5: testing the Schiranna prototype - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • CFMOTO 450SR to enter Malaysia in March 2023 at RM29,300 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Suzuki V-Strom now available in Malaysia at RM81,900 - news.iNthacity: More Top Breaking News and Popular Stories To Stay Informed says:

    […] Michelle Liew […]

  • Colin says:

    I hope they make the Dax street legal. Love to…

  • Mohd Razi bin Rosli says:

    Adv 150cc

  • Nena Maxberry says:

    Just curious what they would retail for

  • Adam Kenny says:

    RM4159 for the front fork is it?

Categories

  • Buyer's guide
    • First Rides & Reviews
    • Specs, Prices & Others
  • cafe racer malaysia murah
  • Campaign
  • CSR Programme
  • Electric Motorcycles
  • Electric Motorcycles
  • Industry
  • Industry
  • Kedai Motor
  • Lifestyle
    • Concepts & Custom
    • Electric Motorcycles
    • Events
      • EICMa
    • Helmet
    • Motorsport
      • ARRC
      • CubPrix
      • Moto3
      • Motocross
      • MSBK
      • WSBK
    • Tips & Stories
    • Travel
  • Moto2
  • Motor Murah
  • News
    • Locals
    • MotoGP
    • Scoop
  • Review
  • Scoop
  • Scoop
  • SEO
  • Suzuka 8 Hours
  • Tips & Tricks

Corporate

About Us
Terms of Use
Privacy Policy
Disclosure Policy
Contact Us
SUBSCRIBE NOW!

2024 iMotorbike World Sdn. Bhd.(1205246-M). All rights reserved.

Four-time MotoGP world champion Marc Marquez extends contract with Honda
Riders get to experience the latest Ducati models at Season Opener event
Nak Jual Beli Motor 😊 ?
WhatsApp
Hi iMotorbike 😊
Open chat